The media advertising for Conrack Essay Example for Free

The media advertising for Conrack Essay The appropriate media advertising for Conrack is most likely to be the advertisements of a local scale rather than a national scale. I believe that a good place to start is the local newspaper, yellow pages, leaflet and local radio. On the other hand, a business like Eco-Store is most likely to be advertising on an internet website, national newspaper and a specialist magazine or even television. The local newspaper is good for Conrack because many people of the surrounding community are likely to read it and it will therefore reach a vast majority of the target market. One disadvantage of the local newspaper is that the advertisement would be fairly small and will cost in the region of i 51. It could also mean that the advertisement is hidden behind the bigger advertisements of bigger companies. The Local newspaper could also be a disadvantage in that not many people will be interested. Eco-Store on may choose to advertise in the national newspaper rather than local because of its vast stores located throughout the UK. It is an advantage because it means that there is national coverage, readers can refer back to the advertisement and its relatively cheap at i 20,000 for 3 months for a company who turnover i 200 million. There can be also be much detail provided. In contrast to this, there is no movement or sound; the advertisement is usually boring as its limited to only black and white. The yellow pages are a good place to advertise for Conrack as there are different yellow pages for each region of the country. It is also an advantage as many people look at the yellow pages when they want to buy something auspicious such as timber. It is only a one off payment of i 367 for a 4. 5cm box for the whole year. This is well within the budget of Conrack. The marketing strategy for eco-store is to improve the Homely nature. The best way to do this is in the form of pictures. I think this might mean that eco-store could opt for television advertising. Television advertising is an expensive choice but it could prove to show results very quickly. On advantage of Television advertising is the creative advertising can have a big impact on the business. They can demonstrate Eco-Friendly being homely and can reach a vast audience. In contrast to this, its expensive, the message is short lived and many consumers switch channels when there are advertisements as there is now a vast amount of other program choices with the newly digital television. The other option for Conrack could be to advertise on the local radio; in recent years this has been proven to be very effective. It could be advantageous in that it: enables the use of sound, thought provoking messages could be used, produced relatively cheaply. On the other hand, it isnt visual, no copy of material, consumers may forget as there is nothing to refer back to. Eco-friendly may choose the internet as an advertising medium as it has wide coverage, cheap to set up, global, number of hits can be measured. Both companies could incorporate the use of specialist magazines. This will mean there are more effective consumers that are willing to buy the timber. It also means that many people may be interested and could attract local businesses to buy products in bulk. Both businesses could use many types of advertising that could enhance the image of there businesses and no business is limited in using each type of advertising medium. The best type of advertising is one which results are quickly seen. There are many other forms of advertising a business could use depending on the type of people they want to target and number.

The Traits of Heathclif in Wuthering Heights Essay -- essays research

In Emily Brontà «'s book, Wuthering Heights, we, the reader, are introduced to a group of interesting characters. The antiheroic main character, Heathcliff, is a complex character with many distinguishing traits. Heathcliff acts upon his feelings and creates quite a reputation for himself. Heathcliff is full of vengeance, nonetheless, he is very loving. Heathcliff's vengeance is shown and proven throughout the book. Even as a child Heathcliff would say things such as, "I'm trying to settle how I shall pay-back. I don't care how long I wait, if I can only do it, at last. I hope he will not die before I do?No, God won?t have the satisfaction that I shall?I only wish I knew the best way! Let me alone, and I?ll plan it out: while I?m thinking?? (Brontà « 55-56) This, as we, the reader, later see come to pass. After being rejected by the love of his life, Catherine, Heathcliff has no choice but to find another partner. Heathcliff is not mad at Catherine for marrying someone else, but instead her motive why. Catherine tells Nelly Dean, the housekeeper, that it would be disgraceful to herself if she was to marry Heathcliff. Catherine says it would be shameful because Heathcliff is more poverty-stricken and deprived of many this she wants. (Brontà « 75) Heathcliff runs away after hearing this, only to return months later more gentlema n-like. Catherine?s sister-in-law, Isabella, falls in love with Heathcliff after his return and Heathcliff realizes this. Heathcliff is an opportunist, so he marries Isabella intentionally, knowing Catherine would become jealous. This is the one of the first greatest example of revenge. A second example of how Heathcliff sought revenge on others, has to do with his stepbrother, Hindley. Heathcliff wan... ...ion of tears. ?Come in! Come in!? he sobbed. ?Cathy, do come in. Oh,-- once more! Oh! my heart?s darling, hear me this time-- Catherine, at last.?? (Brontà « 25) Although, Heathcliff has a son, was married, and twenty years have passed after her death Heathcliff is still passionate about his love for Catherine. This shows that Heathcliff is truly loving because even after twenty years, he is still true to Catherine and still wants a chance to show her his sincere love for her. Even though Heathcliff has his negative sides which got the best of him very often, he was also very devoted and caring. The different aspects of Heathcliff make his a truly unique, complex, and interesting character. Heathcliff?s contradictory traits make him an individual who?s is worth the time to look at. Both sides of Heathcliff are shown throughout the book, and make him who he is.

Leadership †Does Gender Matter Essay

Does gender affect the ability of an individual to become an effective leader? Some researchers believe that effective leaders are just born while others believe that effective leadership can be learned. But few of these researchers discuss the difference that gender may make in becoming good leaders. When we take a look back through history, we can see that the evaluation of women leaders was slow. Today, only 2. 4 percent (Gettings, Johnson, Brunner, & Frantz, 2009) of the Fortune 500 Company’s are lead by women which is an increase from the 1. percent (www. money. cnn. com) of female Chief Executive Officers in 2002. The gender differences in the corporate world posses several issues for the Human Resource Managers such as management style differences, pay equity, promotion fairness, and work-life balance. Women began entering the workforce in the late 1800s. During that time, women were employed in what society considered female specific careers such as teachers, nurses, and seamstresses and women made up a very small portion of the workforce. This all changed with the on-set of World War II. While the men left to fulfill their military obligations, women stepped up to the plate and filled positions in industrial factories across the nation doing jobs typically performed by men. Following World War II, many females continued to work and over the decades have set career aspirations which have led them to the top. As time went on, it became obvious that the gender differences in the work place required Human Resource Management intervention. Historically, the workplace was predominantly masculine when it came to organizational theory. Organizations were structured on centralized authority, specialization and expertise, and division of labor. Aggressive and dominating leadership styles became less popular among organizations. The era of masculine leadership styles then gave way to the newly desired â€Å"feminine way† (Lowen, 2007) of leading. In the late 1900s, organizations became more feminine in nature utilizing concepts such as delegation of authority, collaboration, and empowerment. In addition, interpersonal relations became a focus for organizations and such things as trust, openness and concern for the whole person kicked off the â€Å"feminization of leadership† (Frankel, 2007) and in 1963 the Equal Pay Act was created which mandated equal pay, regardless of gender, for workers performing the same job. This became extremely important as women began to hold top level positions within organizations. Women possess many gender specific qualities and characteristics which enhance their leader effectiveness in today’s â€Å"feminized leadership. According to a study conducted by Caliper, a Princeton based management consulting group, women leaders are more empathic, flexible and possess stronger interpersonal skills. The strong interpersonal skills of women enable them to be objective in taking in information from all sides and then take this information and weighing the concerns and objectives of their people. Empathy and genuine concern make subor dinates feel valued, supported, and understood. In addition, this same study noted that women were able to be more persuasive and assertive in taking risks as compared to their male counter parts. This often leads to women coming up with more innovative solutions to problems, and ultimately, getting things accomplished. Many studies conducted across the country within various businesses have concluded that women executives are rated higher than men in the areas of producing high quality work, setting and achieving goals, and mentoring subordinates (Sharpe, 2000). These studies also found that women were not as concerned with self-interest as men and did not accomplish tasks or achieve goals based on what was in it for them, but instead for the mere enjoyment of their success. It is this type of attitude which inspires companies to employee women in their executive positions. In addition, one of the areas in these studies showed that women excelled at teamwork and motivating teams in getting results. But these studies also included areas where men were stronger such as strategic and technical ability. Men also seemed to be better at giving punishment and were found to issue double the amount of punishments as compared to women. With so many differences in management styles between men and women, it was necessary for Human Resource Managers to design diversity programs which included education on gender differences, as well as, racism, discrimination, etc. Women are slowly making their way into the corporate ranks of Fortune 500 Companies. According to CNN Money, there are currently 13 female Chief Executive Officers in the Fortune 500 and 26 female Chief Executive Officers in the Fortune 1,000. Believe it or not, the number of female Chief Executive Officers has doubled compared to 5 years ago when there were only 6 female Chief Executive Officers in the Fortune 500. But, if women make equally effective leaders as compared to men, then why are there so few employed in top management positions? In Tischler’s article â€Å"Where are the Women? ,† she talks about how women â€Å"scale† back their work in exchange for a balanced personal life (Tischler, 2007). She also discusses the competiveness of men compared to women and how that might contribute to the larger number of men holding top executive level positions. Most often, women simply don’t want to deal with the work-life balance. Top executives put in grueling long days and their lives are controlled by the company’s success or failure. Women have a natural instinct to nurture and often put their family life before their career. When I read Morris’ article, â€Å"Trophy Husbands,† it made me stop and think how husbands could assist in helping their spouse to balance the work-life balance. In Morris’ article, she discusses how husbands have given up their careers to assist their female spouses in reaching the top (Morris, 2002). I think that this is a huge step in elevating women to the top ranks of the corporate world. These husbands stepped down for many reasons, but some stepped down because they knew their wives had the potential and determination to fill these top positions. They were supportive and wanted to assist by elevating any family related stress by ensuring that things on the home front were taken care of. In fact, although the number of female Chief Executive Officers appears to be low, the truth is women are successful leaders. There are over 9 million women-owned businesses in the United States and women hold over 45 percent of the managerial positions within large corporations. Indeed, women can and are successful at leading. Yet there is still a large difference in the pay scale of female and male executives. Is it simply a blatant decisions that these companies make, or is it a simply mistake because these organizations do not have an established pay scale system? Human Resource Managers need to be cognizant of pay differences and promotion bias. According to Stites article, one way to avoid this dilemma is to establish systematic pay systems, ensure equal access to promotions, and document discrepancies with legitimate business reasons (Stites, May 2005). So, does gender matter when considering leadership effectiveness? According to the text, men and women are equally effective at leading, but each gender utilizes different styles in their leadership abilities (Northouse, 2007). It is my position that gender is neutral. Males and females can both possess the skills necessary to be effective leaders and I believe that women can lead companies to success just as well as men. To be an effective leader, one must know how and when to apply the many different styles and characteristics to each unique situation. Both men and women have unique qualities about them, but the ability to learn from the opposite gender will enhance ones leadership abilities. I believe that men and women can combine and adapt their unique styles of leadership to maximize their strengths and minimize their weaknesses within the workplace. Regardless of gender, developing a leadership style is a difficult and challenging feat for all managers. In researching the many definitions of leadership, I have determined that leaders are defined as those who inspire workers and develop their skills and creativity to achieve goals. Of the many definitions I read, not one referred to male or female gender when defining a leader. Male or female gender shouldn’t matter when it comes to determining an individual’s ability to lead. The Human Resource Manager must ensure that they are concerned and aware of the gender differences and difficulties which must be dealt with in the business world. Indeed, gender does matter, especially since women have become a large percentage of the work force and are now moving up the corporate ladder into top level positions. Gender differences create many issues that Human Resource Managers must be able to prevent, mitigate, and/or resolve. Today’s Human Resource Management education programs have increased the ability of individuals to fill these vital management positions. In order for Human Resource Managers to accomplish this task, they must be aware of gender specific management styles, pay equity, promotion fairness, and work-life balance.

Comparing Government Systems Parliament and Presidential...

Comparing Government Systems: Parliament and Presidential To start with, what is a parliament and presidential system of Government? A parliamentry system of government is that government that is headed by the Head of Government who gets into power by direct vote of confidence of the Parliament.E.g Britain, A presidential system of Government is a system of government where the executive branch is elected seperately from the legistative branch. This differs from the Parliamentry system because there is no vote of confidence and the citizenry of the counrty elect those they want as their leader.E.g America, Nigeria and most Southe American counties e.t.c. On the question of which is a better†¦show more content†¦This, I think is unfair and unjust and that everyone should be given a chance to vote for whom they want as their leader which the presidential form of govenment provides. BOTH SIDES OF THE ARGUMENT PRESIDENTIAL 1. In a presidential system, the central principle is that the legislative and executive branches of government should be separate. 2 It is extremely rare for the president to have the power to directly propose laws, or cast a vote on legislation. 3. A president is highly identifiable and accountable to voters. 4. In this system, there is a greater degree of choice for voters. 5. A president shows stability and continuity of policy- making. 6. In this system, there is centralization of authority in one person. 7. Its been noticed that this system brings about majoritarianism which is associated to democratic failure. PARLIAMENTARY 1. This system of government is inclusive of all groups within the executive unlike the presidential system. 2. There is flexibility in this government as coalitions can change without a new appraoch to election. 3. This system helps to unify the executive and legislative arms of government through checks and balances as the executive is dependent on theShow MoreRelatedParliamentary and Presidential Systems Essay1621 Words   |  7 PagesWhen looking at the different political systems across the world, parliamentary and presidential systems can be seen as two eminent and highly successful democracy as used most famously by Britain the United States respectively. Due to their difference in the system of governing, the role of an Australian Prime Minister may vary from that of an American President. Thus, differentiation of the system may incur a verity of responsibility and privilege that one and another desire to hold. FirstRead MoreWhat Are the Most Important Differences Between Parliamentarism, Presidentialism and Semi-Presidentialism and What Political Implications Follow from These Differences?1668 Words   |  7 Pagespolitical implications follow from these differences? 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Comparing and contra sting these two countries involvesRead MoreComparing the American Presidential System and the Parliamentary System1975 Words   |  8 PagesComparing the American Presidential System and the Parliamentary System As at present constituted, the federal government [of the United States of America] lacks strength because its powers are divided, lacks promptness because its authorities are multiplied, lacks wieldiness because its processes are roundabout, lacks efficiency because its responsibility is indistinct and its action is without competent direction. Although this statement, by Woodrow Wilson, was made in the 1920s, it canRead MoreThe State And State Sovereignty1541 Words   |  7 PagesIntroduction This paper discusses the crucial issue of electoral systems and their peculiar utility to the effective representation in the national legislature (and even the executive) of the diverse interests within the state. 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In this paper, I intend to analyse the extent to which the current Labour administration shows the characteristics of a presidential government. To do this, the term ‘presidential must first be defined. A definition of a presidential government that is generally accepted by political analysts is ‘a system of government in which the powers of the president are constitutionally separate from those of the legislature. The British system of government is