Should I Retake the SAT

You took the SAT test, got your scores back, and did not manage to grab the score you were really counting on – the one your mother begged you to nab. Right now, you are deciding whether or not to cancel your SAT scores, go with what you have already produced  or retake the SAT and start over from scratch.   Taking the SAT the First Time Most students opt to take the SAT for the first time the spring of their junior year, and many of those students go on to take the SAT again in the fall of their senior year. Why? It allows them enough time to get the scores to universities in order to get an admissions decision before graduation. There are some, however, who start taking the SAT in middle school, just to see what theyll face when the real deal rolls around. Its your choice how often you take the exam; youll have the best shot at scoring big on it, though, if you master all of your high school course work prior to testing. Retaking the SAT: What Happens? If youve taken the SAT the spring of your junior year or even the fall of your senior year and youre just not happy with the results, should you retake the test the next administration? Will it even help? Here are some statistics provided by the College Board that can help you answer that question: 55 percent of juniors taking the test improved their scores as seniors.35 percent had score drops.10 percent had no change.The higher a students scores as a junior, the more likely that students subsequent scores will drop.The lower the initial scores, the more likely the scores will go up.On average, juniors repeating the SAT as seniors improved their combined critical reading, mathematics, and writing scores by approximately 40 points.About 1 in 25 gained 100 or more points on critical reading or mathematics, and about 1 in 90 lost 100 or more points. So, Should I Retake it Or Not? Yes! Remember that the only real risk you carry with retaking your SAT is paying the price for the additional test, which can certainly be daunting to some. If you retake the SAT and decide that youve probably done worse than you did the first time, you can use Score Choice and choose NOT to report those scores at all, or you can even cancel your scores and they wont appear on any score reports - anywhere. If you choose NOT to retake the SAT, though, youre stuck with the scores you have. And if you didnt arm yourself with good SAT prep options previously, retaking the SAT is your chance to do it right the next time around. Prepare Before You Retake the SAT If you decide to go ahead and take the plunge, do some serious prepwork this time, okay? Study your SAT prep options. Decide if you need more than just an SAT app or SAT test prep book – a tutor or prep course will often come with a guarantee! Make sure you do these seven important things the night before the SAT, and dont be afraid to take as many SAT practice tests as is possible. Itll help you get used to the format of the test and can show the areas on which you should focus.

Analysis Of The Movie Ballad Of Gregorio Cortez

Borders Citizenship Rosalinda Castro Hispanics in the US- 8:00-10:05am Midterm PART A Ariana Ocho There cannot be a discussion about borders without also discussing the metaphors that are linked to them. When speaking about the border people know the physical borderlines between countries, but to understand borders one must look pass the physical boundaries. As a society we must be and make ourselves more aware of the cultural identity, language, and community surrounding the Latino American population. During the Mexican-American War the border moved, but the people didn’t. History has shown us that no matter how thick the border might be Latino Americans have a strong connection to their culture and roots; instead of assimilating, Mexicans live between two worlds. The film, Ballad of Gregorio Cortez gave us a perspective of two cultures; â€Å"Two cultures- the Anglo and the Mexican- lived side by side in state of tension and fear† . Cortez is running for his life as he heads north, while the Anglo believe that because of his Mexican ethnicity, he would travel south to Mexico. Throughout the film there were cultural tensions and misunderstandings; language plays an important part of someone’s identity, and for many Latino Americans Spanish is their first language. The Ballad of Gregorio Cortez also shows us that language plays an important role, and can cause confusion between two different groups. For example, Anglos refer to a maleShow MoreRelated Latinos, P olitics, and American Cinema Essay3885 Words   |  16 Pagescounter this racism, using films that embraced the true Chicano cultural identity. The history of film is essentially one of representation of certain groups, or as the case may be, misrepresentation. After America’s short stint with Nickelodeon-type movie theatres, full-length feature films became the norm with Birth of a Nation (1915). D.W. Griffith used the film to innovate cinematography, but made few compromises to create a generally anti-Black film. The significance of the history of modern feature

Buko free essay sample

About the product Buko juice is a popular refreshing drink from the Philippines. Buko is a Filipino word which means young coconut in English. Buko juice is also known as Coconut Milk Drink. Buko Juice is not only satisfactory in matters of taste, but it is likewise cheapest among all beverages. The product does not only sayisfy the thirst of the customers, but it also nourishes and provides benefits to their body. In fact, buko juice may be better at replacing lost fluids than a sports drink or water. A study which was recently published in Medicine amp; Science in Sports amp; Exercise concluded that buko juice replenishes body fluids better than water. Another study showed that coconut water caused less nausea, fullness, and stomach upset and was easier to consume in large amounts than commercial sports drinks. Coconut juice is incredibly healthy and one of the best drinks to hydrate the body. We will write a custom essay sample on Buko or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Best in summer because of its refreshing taste. A. Ingredients Buko Juice from 2 young coconuts, approximately 1 liter 1 cup water A? cup sugar young coconut meat,  malauhog, (tender, literal translation, mucous-like) B. Procedures You can choose to drink it directly or stick it in the fridge for an even more refreshing drink. In our case, we cut it with a small amount of water and add a little sugar. We usually fish the flesh out of the pitcher too, and slice it into thin strips so it slithers between your lips with each sip. Divine. Served cold from the fridge, heavenly. Years from now, I know I’ll still be loving buko juice. And if you’ve tried some yourself, I’m sure you’d understand why. To prepare one is by using fresh coconut juice from the coconut fruit. First, remove the outer shell or husk of the coconut fruit by using a sharp butcher knife or machete until the middle layer is exposed. Crack open the top part of the coconut fruit. Pour coconut milk through a strainer into a tall pitcher. Straining will give you a clear coconut milk free from small particles. Take out the coconut flesh or meat using a lemon zester to shred. Add the coconut meat to the pitcher, then stir in water and sugarAdd ice cubes and serve. C. Target market Our main target are the students from Ozamiz City and whose ages between 15-30 years of age people. This group is young and they purchase frequently. How to Store Coconut Water Instructions 1. * 1 Pour the coconut water into an airtight container. As soon as oxygen comes into contact with the coconut water, it will begin the fermentation process. That means that its storage life is very short. * 2 Store the coconut milk in the refrigerator for up to one week. * Sponsored Links * RFP Templates for Schools Free Bid Templates for Schools 100,000 RFP School Templates www. rfpschoolwatch. com * 3 Discard coconut water that is more than seven days old, as it will have begun to ferment and taste sour. * 4 If you do not plan to use the fresh coconut water within a week, pour coconut water into an ice cube tray to prepare it for longer storage. * 5 Place the ice cube tray, or unopened cardboard packages of coconut water, into the freezer until it is frozen. * 6 Transfer the coconut water cubes into the zip-top plastic bag, seal and return to the freezer until ready to use. The coconut water will keep frozen for up to two months, similar to coconut milk. * 7 Keep the cardboard containers in the freezer and put them into a lunchbox in the morning. That will help keep other foods chilled, and by lunchtime, the drink will have thawed.

How the characters actions and relations to the events portrayed in An Inspector Calls Essay Example For Students

How the characters actions and relations to the events portrayed in An Inspector Calls Essay The play An Inspector Calls was written by J. B. Priestley in 1945 just after the Second World War. J. B. Priestley was in 1894 in Bradford. His mother died in that that same year and his father remarried four years later. J. B. Priestley left school at sixteen and became a junior clerk at a wool-making firm. The play is set in 1912 just before the outbreak of the First World War. The location for the play is the house of a rich high middle class family. The play starts with the family celebrating the engagement of Sheila who is the Arthurs daughter to Gerald Croft who is the son of a rich businessman. Later in the play the mood turns sour when an Inspectors calls to investigate the death of Eva Smith and tells them they all are to blame for her death. During the era of the play, workers in factories and workers had almost no rights. The employers had full control of the workers but this began to change during this era. The rights of the employees began to change because the government started to concern themselves with the workers and the lower classes. They introduced measured to help the poor including giving free school dinners, old age pension and national insurance. Even though this did help there was still a large gulf of wealth between the middle and higher class and the working class and it was very difficult to move up a class. At around 1910-1912 the top 1% of the population owned around 67% of the nations wealth. Another big difference was that in rich areas people could expect to live to they were fifty years old where as people who lived in poor areas lived on average only to twenty-six years old. The character to be interviewed first was Arthur Birling. Arthur is the owner of a works that employs many lower class workers and once employed Eva Smith but she was sacked after leading a uprising at the works for better pay and conditions. Arthur is in the upper-middle class but hopes to move up a class by receiving a knighthood on the next honours list. Arthur is a stereotypical male of his class. He is a pompous and overpowering person. He believes a person should look after himself and family and nothing else. a man has got to make his own way is a comment he made to his son Eric which shows his attitude to the poor. He also says many things to show that he has a superior social status. Im good friends with colonel Roberts. He also shows he attitude to the working class by saying shed had a lot to say-far too much when talking about the protest at the works. Arthurs attitude to the poor is one of that they should been seen but not heard and put up with what they are given this was shown when he refused to increase wages Sheila Birling is the daughter of Arthur Birling. She does not have a good relationship with her parents. She is very arrogant and rude towards to the lower class. She is a typical middle class mans daughter. She like her father has no respect for the lower class, which she shows when gets Eva Smith sacked. Sheila got sacked Eva from the clothes store after Eva looked better in a dress than Sheila. She also shows she is able to use her superior social class and wealth when almost blackmailing the clothes shop Eva worked at. Sheila did this by saying she would never shop at that shop again if they did not sack Eva. .ud9e1937e5b1637da567901b89e86f71d , .ud9e1937e5b1637da567901b89e86f71d .postImageUrl , .ud9e1937e5b1637da567901b89e86f71d .centered-text-area { min-height: 80px; position: relative; } .ud9e1937e5b1637da567901b89e86f71d , .ud9e1937e5b1637da567901b89e86f71d:hover , .ud9e1937e5b1637da567901b89e86f71d:visited , .ud9e1937e5b1637da567901b89e86f71d:active { border:0!important; } .ud9e1937e5b1637da567901b89e86f71d .clearfix:after { content: ""; display: table; clear: both; } .ud9e1937e5b1637da567901b89e86f71d { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ud9e1937e5b1637da567901b89e86f71d:active , .ud9e1937e5b1637da567901b89e86f71d:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ud9e1937e5b1637da567901b89e86f71d .centered-text-area { width: 100%; position: relative ; } .ud9e1937e5b1637da567901b89e86f71d .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ud9e1937e5b1637da567901b89e86f71d .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ud9e1937e5b1637da567901b89e86f71d .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ud9e1937e5b1637da567901b89e86f71d:hover .ctaButton { background-color: #34495E!important; } .ud9e1937e5b1637da567901b89e86f71d .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ud9e1937e5b1637da567901b89e86f71d .ud9e1937e5b1637da567901b89e86f71d-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ud9e1937e5b1637da567901b89e86f71d:after { content: ""; display: block; clear: both; } READ: Progression of friendship and its dramatic EssayThis shows a complete lack of respect for the lower class. This also shows that Sheila is a very jealous woman and cannot stand to see a lower class woman looking better than her. There is hope though for future generations because at the end of the play she is very remorseful. I behaved badly too, I know I did. Im ashamed of it. Gerald Croft is the son of a high-class business who owns a rival factory to Arthur Birlings works. Geralds attitude to life is very laid back and relaxed. He like his future father in-law treats the lower class with almost no respect. He shows this when he has a sexual relationship with Eva Smith and then leaves her when it pleases him. Gerald was engaged to Sheila at the same time as seeing Eva but the engagement was cancelled when the Inspector revealed the affair. This also shows he disrespects woman because he does not care that his affair will hurt both Sheila and Eva. Sybil Birling is the wife of Arthur. She was born into a high-class family but when she married Arthur she drooped a class. Sybil gives an impression of a very cold woman with no heart. When she learned of the death of Eva Smith she felt no remorse even though she played a part in the death of Eva Smith. She shows a very poor relationship with her children I must say were are learning something tonight. She says that when she learns of Erics drink problem. She like all the other character has a poor attitude to the lower classes. He part in the death of Eva Smith was turning her down for charity because Eva used the name Birling because she did not want to use her real name. Sybil thought this was a great disrespected and turned her down. Eric Birling is the son of Arthur Birling. Eric attitude to life is very laid back. He is very immature for his age. I suddenly felt I just had to laugh He shows his attitude to the poor when he forced into Evas house and then we are led to believe he raped. This shows complete lack of respect for the lower class and women. It shows that Eric believes that just because Eva is of lower class that it is ok to do anything to them. If he did rape her that was the worst act committed by any of the characters. He also later got her pregnant and did not want to have anything to do with the baby. He probably did not want to see the baby because it would bring shame to the family. Again like his sister he did show some respect by giving Eva money. Inspector Goole is a very mysterious character. His name is very similar to the word ghoul, which might mean he is a ghost. Another reason why he might be a ghost is that seems to know everything about all the characters. He is clearly a well-educated man and treats the higher class with no more respect than he does the lower classes. The plat An Inspector Calls shows the social attitudes towards the lower classes from the higher classes. The general attitude towards the lower class at the time of the play is poor and this repented by the main characters treating them badly, not letting them stand up for their rights, taking advantage of them and raping Eva. They did this because they thought because they were of a higher class they should treat them as they wished. In the play the treatment of Eva was noticed and the culprits were punished but it reality this would never of happened.

Ethical Issues in Supply Chain

International Pressure and Sanctions

International Pressure and Sanctions Introduction The apartheid system, which was in place from the late 1940s to the early 1990s in South Africa, was one of the worse examples of discrimination and racism by a government against its citizens. This system divided South Africans into first class and second-class citizens based on their racial orientation.Advertising We will write a custom essay sample on International Pressure and Sanctions specifically for you for only $16.05 $11/page Learn More The minority white South Africans were afforded all the political privileges and given the status of first class citizens while the other races were treated as inferior. The South African government tried to justify this discriminative system to its citizens and the international community. However, local and international condemnation of the system grew over the 1960s with calls been made for the government to end this oppressive system. The relative importance of the domestic and international in brin ging an end to apartheid is debatable with some people arguing that black South Africans political participation in anti-apartheid movements played the biggest role while others argue that actions by the international community where the most significant in dismantling apartheid. This paper will argue that international pressure and sanctions were the most important factors in ending apartheid in South Africa. How International Action Contributed to Ending Apartheid The economic sanctions imposed on the apartheid government led to economic difficulties that made the apartheid system unfavorable. The goal of imposing sanctions against South Africa was to reduce the economic welfare of the rich white minority in the country and hence diminish the willingness of the country to persist in maintaining apartheid. In spite of the countrys mineral wealth and valuable geographic position, the international community was not willing to downplay apartheid (Thomson 114). Western powers encourag ed their citizens to disinvest in South Africa. This disinvestment by capital by foreigners led to a significant reduction in the wealth of the white minority therefore raising the costs of apartheid for the group that had benefited from the system. Kaempfer and Lowenberg note that the economic sanctions against South Africa resulted in a reduction of the GDP of the country (377). These negative economic outcomes led to a change in the behavior of the South African government in the desired direction. Economic sanctions contributed in the dismantling of apartheid by reducing the economic welfare of the white minority who were the main beneficiaries of the apartheid system. The isolation brought about by international pressure decreased government efficiency and the local support for apartheid. Led by the United Nations, many countries condemned the policy of apartheid and called for its end. Lulat (364) notes that many newly independent African countries put pressure on the Western powers to take action against the South African regime.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Efforts by the international community to pressure the South African Government to end apartheid were in play as early as 1963 when the US sort ways to induce the South African government to remove the evil business of apartheid from the continent of Africa (Duncan 38). The US and some European countries restricted the granting of travel visas to high-ranking political and military personnel within the South African government. In 1977, the US government recalled its Ambassador to South Africa and subsequently joined the rest of the world in condemning apartheid (Thomson 113). In addition to the effect that international pressure had on the white South African community, it also raised the expectations of black South Africans. International pressure demonstrated to the black com munity that the rest of the world supported their efforts towards ending apartheid. It showed that the international community supported the determination of the Africans to win full status and dignity in their country. The government therefore had a harder time maintaining and defending apartheid institutions in light of this anti-apartheid sentiment from the international community. International efforts against the Apartheid regime led to the imposition of an arms embargo that reduce the military capability of the South African government and increased the cost of equipping the military. Due to the perceived injustices of apartheid, the non-White groups in the country founded protest movements to fight for equal rights and freedoms with the whites. The government reacted aggressively to this protests using military force to suppress any opposition. Duncan observed that the growing government oppression in South Africa could only be countered by external pressures (42). The intern ational community therefore intervened to stop the government from getting the arms that it needed to form a well-equipped army to counter this growing African militancy. Its efforts to acquire this arms from the international market where thwarted by a UN Security Council resolution in 1977 that banned the shipment of arms to the South African Government. The United States, which is a major weapons trader in the world, adopted a complete embargo of military equipment to South Africa. Duncan notes that the US stopped supplying the South African government with all lethal goods and even terminated the sale of all military spare parts to South Africa (115). The South African government tried to counter this arms embargo by manufacturing its own arms. However, the locally produced weapons were costly and of a lower quality to those available in the international market. In addition to this, the cost of research and production led to financial strain by the government as funds were dive rted from important public institutions. This decreased the popularity of the apartheid policy even within members of the White population.Advertising We will write a custom essay sample on International Pressure and Sanctions specifically for you for only $16.05 $11/page Learn More International pressure forced the South African government to enter negotiations with the oppositions groups that were demanding political representation and justice. The apartheid policy had denied the non-White population any political power and the white minority were unwilling to reach a compromise. The prominent anti-apartheid South African cleric, Archbishop Desmond Tutu declared that while the objective of the African opposition movements was negotiation, the apartheid regime could not get to the table without concerted international pressure (Lulat 364). Through this pressure, the government was forced to listen to the troubles of the majority and react to them in a favo rable manner. Without the involvement of the international community, the South African government had no incentive to negotiate with its non-White population. Conclusion This paper set out to argue that international pressures and sanctions played the most significant role in ending apartheid in South Africa. To this end, it has highlighted the ways in which the international community contributed to the collapse of apartheid. Through international pressure and the use of punitive measures such as investment sanctions and trade restrictions and embargoes on supply of key goods, the international community was able to accelerate the ending of apartheid in South Africa. If the international community had not involved itself in South Africas affairs, the oppressive apartheid system would have continued for longer. Because of this international pressure and sanction, South African abandoned apartheid and adopted a system that ensured majority rule based on justice and equality. Duncan , Patrick. â€Å"Toward a World Policy for South Africa†. Foreign Affairs 42.1 (1963): 38-48. Web.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Kaempfer, William and Lowenberg Anton. â€Å"A Model of the Political Economy of International Investment Sanctions: The Case of South Africa†. KYKLOS Journal 39.3 (1986): 377-397. Web. Lulat, Yuni. United States Relations with South Africa: A Critical Overview from the Colonial Period to the Present. Peter Lang, 2008. Print. Thomson, Alex. â€Å"The Diplomacy of Impasse: the Carter Administration and Apartheid South Africa†. Diplomacy Statecraft 21.1 (2010): 107–124. Web.

Geologic Hazards Project Research Paper Example | Topics and Well Written Essays - 2000 words

Geologic Hazards Project - Research Paper Example The gradual shifting of the pole is believed to have been the reason for destruction of entire human civilizations. As this reversal takes place, the earthquakes augment and earthquake storms take place in the world. Furthermore, three new volcanoes are born at many places in the Pacific Ocean. NASA has recently found out that there is a break in the magnetic field of the Earth. These changes keep on building and concurrent. (Syzygyastro) The constant changes that go inside the surface of the Earth cause this reversal. The core of the Earth moves around a little faster than the crust of the Earth which is slowed by tidal dragging of the moon. The disparity in the rotation between the two layers produces the magnetic field. When the core rotates, the lines of magnetic field act as what takes place on the Sun’s surface as equator and sun have different rotations from the pole. The disparity of rotation of both of these surfaces creates a stretch in the lines of magnetic field so they wrap round and round the Earth or the sun. What happens is that magnetic field lines the field and recreates itself. The discrepancy of the rotation of Sun happens at a faster rate than the Earth so the magnetic cycle on average takes around 22 years in the Sun. The Earth takes a very long time for its periodic cycle due to the interaction of the sun, planets, and the moon and slower winding. These reversals of the field can take mi llions of years to take place. At present, Earth’s field lines are constantly breaking down, making a complicated pattern of hundreds of magnetic zones similar to the ones on the Sun. This violation in the earth/s magnetic allows the solar winds to go to the atmosphere of Earth. The consequence of these modifications will be auroras all across the Earth even at the equator. The second alteration is the diffusion to the

Cross-Cultural Communication Essay Example | Topics and Well Written Essays - 1000 words - 1

Cross-Cultural Communication - Essay Example Some say relations come before work regardless of the situation, whereas other cultures may not agree with this point.   Individuals should profoundly understand the differences between cultures before starting work in any multicultural organization at the global level, which is constantly becoming more common business practice today (LeBaron). This article enhances that time and space should be the powerful and effective tool in cross-cultural communication. Time perceptions is about punctuality and willingness to wait, in addition the time impact on, people is also refer as the speediness of verbal communication that how long people are keen to listen. Time and space as referred in the article can make a great difference in terms of the future aspiration and productivity. Being a student, I have come across many people from different cultural backgrounds (LeBaron). I have noticed that students from the Far East are much more conscious about time, and they are always quick in terms of assignments submission, project activities and time management since they strongly believe â€Å"time is money†. While, students from Asia are known for procrastination in their work, Western students are relatively more punctual and follow deadlines because they consider time as money. The issues that are caused by such cultural differences with respect to time and space should be co-ordinated in group meetings (LeBaron). I suggest that in order to get away with the issues of multiculturalism in a group project as mentioned above, it is necessary to conduct a briefing session for all the members of the group. This will help in understanding the goal and dimension of the group work. In this way, members of the group will be able to refine their abilities and decide which task to work on. It is also recommended that members of the group are

Gender roles. Roles of Men and Women in Society Essay

Gender roles. Roles of Men and Women in Society - Essay Example II. The biological make up of an individual within a society has long been used to determine how that person should behave †¢ Biology is not necessarily a determining factor in gender roles †¢ In many of the societies today, there is a tendency to ascribe roles according to the biological makeup of the individuals within them †¢ Men were given the positions of power, not because they could do better than women, but because of their biological makeup III. The society plays a major role in determining the gender roles of the individuals within it †¢ The parents of a large number of people in society determine the gender roles of their children and rigidly enforce them. †¢ Society is a powerful force in the lives of the individuals within it †¢ It is often extremely difficult for individuals to go against the roles which have been set for them by their own societies IV. Culture is another major factor that determines the gender roles of individuals in the societies within which they live. †¢ There are many different cultures around the world and each has its own expectations about what roles the members of each sex should undertake †¢ Other cultures cannot be judged according to the western standards because of the fact that while there may be similar cultures, there are others which are completely different †¢ In a globalized culture, men and women are considered to be equal and tend to be given equal opportunities, with each sex performing those tasks which were traditionally reserved for the other V. The various roles that are ascribed to the various genders are mostly determined by the society within which individuals live as well as by its culture. Biology only acts as a marker to determine how the society is going to socialize an individual to behave and it is not in itself a definer of gender roles Within the modern world, gender roles are starting to become insignificant Women can take up the roles traditionally reserved for men with the same efficiency and the reverse has also been proven to be true The gender roles are today slowly becoming blurred and they may cease to exist altogether in future It is a fact that gender roles have existed for almost as long as the human race has existed and it is quite possible that they will continue to exist in the foreseeable future. T hey are a part of the daily lives of individuals and are manifested within the society by observable factors such as how one behaves or appear. Gender roles can be considered to be patterns of feelings deemed appropriate or inappropriate because of one’s gender and they derive from the social expectations of how members of the different genders whether male or female, should behave. An example of this is if a person considers themselves to be female, then she would be expected to display the characteristics which are typically associated with being female, such as being gentle, dependent and expressive of their feelings. There are various factors that are used to determine the gender roles in society and the most important of these are biological, social, and cultural factors. One would state that the biological make up of an individual within a society has long been used to determine how that person should behave. However, there is yet to be proof of the fact that whether on e is male or female, he or she is born with the innate knowledge of the characteristics that are often ascribed to their gender (Zosuls et al 827). In

Nonlinear Narrative In Media

Nonlinear Narrative In Media Nonlinear or disruptive narrative is a technique used in storytelling where the events of a story are achronological, i.e. it is not in a chronological manner, and illogically placed. This method has been used in films, literature, video games and other narratives. In the field of video games, the meaning of the term is different as the stories get played out by the decisions made by the players interaction in the game. The world had come to know that it was during the 5th century BC that nonlinear narrative had come into existence. This monumental piece of literature work is none other than the Indian Epic, the Mahabharatha. The Mahabharata was written in an Indian language called Sanskrit and this major tale has played an important role in the religion of Hinduism, and also played a vital part in the upbringing of the cultures in the Indian subcontinent. This story talks about the human goals (Dharma or duty, Artha or purpose, Kama or pleasure or desire and moksha or liberation) where it explains the individuals relationship to the society and the world and the workings of karma or destiny. With 1.8 million words written, the Mahabharata is the longest epic poem in the world. The Illiad is another grand poem which is credited to Homer, also uses nonlinear narrative. Made in 8th century BC, this poem was set in the events of the Trojan War, which was a ten year siege by a congregation of Greek states led by King Agamemnon. The poem, although covers the final few weeks of the war, describes the battles which had taken part in the war and also depicts the arguments between King Agamemnon and the legendary warrior Achilles. The Illiad is the oldest known Western work in literature. These two poems have a common nonlinear narrative between them. They were the first works to feature the method of In Media Res (It is a latin phrase which in English translates into mid-affairs. This technique of narrative is when the story either begins in the middle or in its conclusion. It was introduced by the poet Horace.) and the first to implement the technique of using flashbacks (Analepsis which is the other word for flashback, is a method which is put in between a narrative and it acts as a tool to explain the events leading up to the current state of the story. It is generally used for a characters origin or major events which have occurred in the past.) From then on, novelists such as Virginia Woolf, William Faulkner, Marcel Proust and many others during the 1800s to 1900s played around with the nonlinear narrative, dumping the idea of writing a book in a linear fashion. In the Modern Day, the author Chuck Palahniuk, known for his book Fight Club, writes all his books in a nonlinear fashion. An example would be his book Survivor where the story goes backwards as the end is the starting point of the book and the conclusion of the book is the beginning. Examples of nonlinear novels: The Life and Opinions of Tristram Shandy, Gentleman by Laurence Sterne; Wuthering Heights by Emily Bronte; Catch 22 by Joseph Heller; The Prime of Miss Jean Brodie by Muriel Spark; Trainspotting by Irvine Welsh and Dictionary of the Khazars by Milorad Pavic. Films To define nonlinear storytelling in films is a bit of a task since various films uses the methodology of flashbacks or flashforwards in a linear storyline whereas nonlinear films most of the time includes a lot of linear sequences. Citizen Kane by Orson Welles is an example of a film where the storyline is in an achronological flashback narrative which is tagged as nonlinear. Experimentation of nonlinear narrative in films started in 1916. This was the era of Silent Films where the film is without any sound and the viewer only gets to see images of the film. Intolerance: Loves Struggle through the Ages by D.W. Griffith is the first film to try out nonlinear storytelling. This film is considered to be one of the masterpieces of its generation. This film was made because D.W. Griffiths previous film The Birth of a Nation apparently did not go down well with the people, stating that the film had a huge amount racist content. The film Un Chien Andalou (An Andalusian Dog) is a surreal film made by Salvador Dali and Luis Brunuel. This film was made in 1929 and is considered the first film to be in a constant state of nonlinearity. The film makes statements about the Church, art and society; which are left to open interpretation by the viewer. Other films made in this era which uses the concept of nonlinear narrative are LAge dor (The golden Age) again by Salvador Dali and Luis Brunuel, Strike by Sergei Eisenstein, Earth by Alexander Dovzhenko, Listen to Britain a documentary by Humphrey Jennings. After World War II, nonlinear narrative had evolved from its embryonic state and it was Jean Luc Goddard who famously stated, I agree that a film should have a beginning, a middle and an end but not necessarily in that order. His works have played a major influence in the method of nonlinear storytelling. Le Weekend (Week End) by Jean Luc Goddard is one of the first films to showcase the randomness of events in a film. Chelsea Girls which was made in 1966 by Andy Warhol was a film very similar to that of Le Weekend in a sense of techniques used. Hiroshima Mon Amour (1959), Last Year at Marienbad (1961) and Muriel (1963) by Alain Resnais are films which had experimented with the narrative and the time. Then Italian director Federico Fellini invented his own style of nonlinear narration in his films La Strada(1954), La Dolce Vita (1960), 8 and a half (1963), Satyricon (1969) and Roma (1972). From then on various film makers like Nicolas Roeg, Michelangelo Antonioni, Peter Greenaway, Ch ris Marker, Raul Ruiz and Agnes Varda have all experimented with nonlinear narration. Robert Altman from the United States incorporated the style of nonlinearity in his films such as McCabe and Mrs. Miller (1971), Nashville (1975), The Player (1992), Short Cuts (1993) and Gosford Park (2001). Woody Allen tried his hand in nonlinear narrative in Annie Hall (1977), Interiors (1978) and Stardust Memories (1980). The 1990s witnessed the growth of nonlinear films due to influential figure Quentin Tarantino who was the catalyst for this cause after his film Pulp Fiction (1994). Other significant works of disruptive narration are Atom Egoyans Exotica (1994); Terrence Mallicks The Thin Red Line (1998); Paul Thomas Andersons Magnolia (1999); and Karen and Jill Sprechers Thirteen Conversations About One Thing (2001). David Lynch had experimented by combining surrealism and nonlinear narrative in his films Lost Highway (1997), Mulholland Drive (2001) and Inland Empire (2006). While coming into and in the beginning of the 21st Century, filmmakers have been constantly applying their own nonlinear methods into their films frequently. Schizopolis (1996), Out of Sight (1998), The Limey (1999), Full Frontal (2002) and Che (2008) were all movies done by Steven Soderbergh. Gus Van Sants movies like Elephant (2003), Last Days (2005) and Paranoid Park (2007). Hong Kong director Wong Kar Wai with his own creative style in films tried his hands in nonlinear narrative in the films Days of Being Wild (1991), Ashes of Time (1994), Chungking Express (1994), In the Mood for Love (2000) and 2046 (2004). Mexican director Alejandro Gonzalez Inarritu has made all his films in a nonlinear fashion. Christopher Nolan uses the ideology of nonlinear narration the films Following (1998), Memento (2001) and The Prestige (2006). Memento followed a fragmented and reverse chronology narration in the film. This move was known as the film heading in the direction of post modernism storytelling in contemporary cinema. The narrative structure of the movie places the audience into the shoes of the protagonist. Therefore because of this structure, the viewers get turned into detectives and try to come up with their own solutions. TELEVISION In the east, Japanese animation or anime (As it is commonly known that the term anime is only referred to animations done by the Japanese or any of the eastern countries) implements nonlinear narration in The Melancholy of Haruhi Suzumiya, Yami to Boushi to Hon no Tabibito (Traveller of Darkness, The Hat and Books), Touka Gettan and Baccano (Italian word which means ruckus). In the series Baccano the story varies from each episode. The events of the anime take place in various settings from the 1700s to the 1930s. The stories are somehow related with each other although not directly with countless number of plots and it is up to the viewer to piece it all together. The television series Lost created by J.J. Abrams extensively use the methodology of nonlinear narration. Set on an island, all the episodes of Lost have scenes interjected in them with a flashback or flashforward which is related to the primary storyline of the episode. Damages another series too uses disruptive narration. The beginning of each season starts off with an event and then travels back six months earlier. Each of the episodes will feature the past, present and future which leads up to the main storyline. Television reality shows like Big Brother, indirectly uses the methodology of nonlinear narration because of its interactivity. The public gets to decide that one of the contestants would get eliminated from the show. This kind of interaction plays with the participants as it develops very interesting scenarios for the public to view. Similar series like Big Brother are Im a Celebrity Get Me Out of Here, Back To Reality, Cabin Fever and Uttaradhikar (The Inheritance) a television show from Bangladesh.

Othello †It Ranks High or Low? :: Othello essays

Othello – It Ranks High or Low?  Ã‚        Ã‚   William Shakespeare’s tragic drama Othello has been given high marks by some critics and low marks by others. Let us elaborate on this problem in this essay.    In the volume Shakespeare and Tragedy John Bayley explains why the modern audience feels so exasperated when viewing this play:    But Othello is not freed by this sense of his own situation: he has been caught in it as if in a snare. And instead of being freed by the hero’s consciousness of things, and sharing it with him, we are forced to stand outside Othello’s delusion. The play grips us in its own artifice of incomprehension. And for most onlookers, nowadays, the sensation seems to be more exasperating than it is either thrilling or painful. (200-201)    The feeling of exasperation on the part of the audience is not universal. Lily B. Campbell in Shakespeare’s Tragic Heroes explains the factor that made Othello significant among the tragedies of its time:    The Moor goes to the task of killing his wife in the name of justice;    Thy bed, lust-stain’d, shall with lust’s blood be spotted.    And in the second scene, the scene of the murder, he cries again as he looks upon the sleeping Desdemona and kisses her:    Oh, balmy breath, thou dost almost persuade Justice to break her sword!    It is this insistence upon the passion which makes men try to take the place of God, and by private revenge execute the laws of God that makes Othello significant in the tragedy of its time. Othello sees his acts as the expression of justice, worked out in the most perfect balance of deed and punishment. (172)    If the justice aspect of private revenge gave the play popularity then, what gives it fame today? Othello would appear to have a beauty about it which is hard to match – thus ranking the play high. Helen Gardner in â€Å"Othello: A Tragedy of Beauty and Fortune† touches on this beauty which enables this play to stand above the other tragedies of the Bard:    Among the tragedies of Shakespeare Othello is supreme in one quality: beauty. Much of its poetry, in imagery, perfection of phrase, and steadiness of rhythm, soaring yet firm, enchants the sensuous imagination. This kind of beauty Othello shares with Romeo and Juliet and Antony and Cleopatra; it is a corollary of the theme which it shares with them.

Gene Kranz Essay

Apollo 13 directed by Ron Howard is the story of the real space mission that took place in 1969. The three astronauts had always dreamed of landing on the moon but not long after the astronauts launched into space did they realize that the task would be near impossible due to an explosion of an oxygen tank. Getting home safe became their next mission. A character in this film from whom I learned something is Gene Kranz played by Ed Harris. I learned that thinking calmly helps you and people around you to think positively in hard situations and that instead of being scared and giving up in tough situations, you should think outside the box and find an solution. The audience learns from this about the importance of the idea(s) of leadership attributes and skills. Gene Kranz is an important character in Apollo 13 because even with a responsibility of the whole mission which is going to through a crisis, he was still calm and determined as ever. For example when the whole staff is tensed and worried, Kranz voice cut through a simple command, â€Å"Let’s work the problem, people but not make worse by guessing. This shows me that Ron Howard knew that every problem has a solution, or at least the damage could be managed, but you have to be methodical and work through the issues. Stop worrying, and start working. Another example of a lesson from Gene Kranz is When the NASA director said that this could be the worst disaster in the history of NASA, Kranz cut him off. â€Å"With all due respect sir, I think this is going to be our finest hour.† This shows that he more focused on the positive goal than think the negative. This positiveness also gives him and people around the confidence needed to complete the mission. This is how the sc ript and director show us the importance of leader’s positive attitude in tough situations and what I learn from him. Another reason Gene Kranz is a character from whom to learn is because he never portrays any fear or sense of panic that he might be feeling and always thinking clearly as to what can be done next. Always in control and remain in the moment. For example when he says â€Å"We’ve never lost an American in space, we’re sure as heck not going to lose one on my watch Failure is not an option! By this example Rom Howard shows us that leaders are supposed to have these attributes of Firmness and Flexibility. Being on a firm to do  something and think of flexibly ideas of how to do it. We could also see this when he says â€Å"I don’t care what anything was designed to do. I care about what it can do. As NASA’s scientists worked the problem, Kranz made them think outside the box. They broke down systems and used the parts to create new tools and systems that helped saved lives. By showing us these things which he does/says/ experiences, director emphasises the idea of never treating failure as a possible option or outcome which is also important in our own lives. Gene Kranz is an important character from Apollo 13 because the director uses him to teach me lessons about being able to think calmly in tough situations like an anchor in a storm and that to never be scared of failure and give up. These ideas are also importa nt to my own life because there may be a lot of tough situations coming up in my life, which may only be solved only if I don’t get scared and think calmly. If I get scared of failure and back off my life would end being a regrettable one.

10 Tips for Constructive Correspondence

10 Tips for Constructive Correspondence 10 Tips for Constructive Correspondence 10 Tips for Constructive Correspondence By Mark Nichol Business writing, or any communication for other than personal reasons, requires a higher standard of compositional conduct. Whether you are requesting service or complaining about it, or applying for a job or responding to an applicant, correspondents have certain expectations about how you approach them. Keep the following suggestions in mind the next time you craft a letter or an e-mail message. 1. Outline Rehearse what you have to say by making an outline or simply listing the points you wish to emphasize. If you have difficulty articulating your thoughts in writing, simplify your language; you can always make your message more sophisticated later (or not). â€Å"I want to know what you meant when you wrote (blank). Your letter was confusing because (blank)† is a good foundation on which to lay a lead-off such as â€Å"Please clarify your request in your letter about (blank). I was confused by the reference to (blank).† 2. Subject If you’re sending a letter, you need not state the subject of the correspondence as if it were a memo. But if the correspondence is an e-mail message, make the subject line meaningful. â€Å"Request for Purchase Records,† for example, is more likely to receive prompt attention than â€Å"Information Needed.† 3. Greeting Use the salutation â€Å"To Whom It May Concern† followed by a colon, not a comma only when all else fails. (â€Å"Dear Sir or Madam† is a relic of a bygone era.) If you cannot identify in advance the person to whom you should direct your correspondence (or someone who can direct you or your letter or e-mail message to the proper person), you are either writing to a bureaucracy or a business that does not value its constituents or customers and steadfastly resists your efforts to identify a specific recipient, or you have not made much of an effort to do so. 4. Intimacy and Impartiality If you are initiating contact with the recipient, refer to him or her, for example, as Mr. Smith or Ms. Jones; if the person’s gender is unclear from his or her name, address the recipient with the salutation â€Å"Pat Johnson,† followed by a colon. If you are replying, maintain a formal tone in your salutation if the recipient signed his or her initial correspondence with a full name; if, however, he or she signed off with â€Å"Pat,† for example, feel free to use the first name alone in the salutation of your response, and sign your letter or e-mail message informally. Be cautious, however, about being too intimate or personal in communicating with someone you don’t know or know only casually, or of assuming that the other person has certain political, ideological, or religious beliefs, even if the recipient’s affiliation implies sympathy with your own values. Remain professional even on a first-name basis or after one or more face-to-face encounters. 5. Leading Off State the purpose of the correspondence immediately. If you are thanking someone for a service rendered, say so outright and then go into details. If you are requesting service or clarification, do so at the outset. If you have a complaint or grievance, begin by describing the matter. 6. Tone Use respectful language. If you are angry or frustrated or disappointed, it is appropriate to write just that, but do not attack the recipient or the recipient’s company or organization. Simply detail your grievances and state what you would like the recipient to do to resolve the issue. Be confident and/or firm, but take care that you do not come across as arrogant, condescending, or demanding, and above all, even if you are writing a complaint or protest, be courteous. 7. Perspective Effective correspondence recognizes the proper point of view or emphasis. A letter or e-mail message of complaint that starts out â€Å"Your store has lousy service† may prompt the same results as â€Å"I wish to complain about the poor service I received at your store yesterday,† but it’s rude. Rather than making a blanket and perhaps inaccurate assumption, simply describe your experience and stick to the facts. If you’re seeking employment, or asking for a favor, emphasize the recipient, not yourself. You will of course state what you have to offer the company or what you would like to receive from it, but put the recipient first: â€Å"World Wide Widgets is highly regarded in the widget industry, and my professional goal is to start at the top† is more appealingly audacious than â€Å"I believe that I have much to offer World Wide Widgets.† 8. Language Write in a professional tone, but avoid stiffly formal wording. Use clear, concise language that conveys your message. Spell out acronyms, eschew abbreviations, and favor transparent terms over jargon and standard usage over slang. 9. Form and Length Monitor and minimize sentence and paragraph length. If the recipient becomes fatigued because of overlong sentences and blocky paragraphs (or obtuse language or error-ridden text), you are less likely to achieve the desired outcome. Review your correspondence not only for errors but also for excessive length. A letter or e-mail message that continues for more than a few paragraphs of a few lines each is likely to be a self-defeating message. Respect your recipient by rereading your correspondence several times, looking for opportunities to make your message more concise, omit redundancy, and eliminate superfluous content. 10. Conclusion In closing, concisely restate the purpose of the letter, and specify the results you hope for. Write something like â€Å"Please provide the requested information† or â€Å"Please clarify what I need to submit, and when, so that I may satisfy your request.† If your request is constrained by a tight deadline, try to communicate, if applicable, how a prompt response will benefit your recipient, or other parties, as well as you. If you are in no hurry and the person will be doing you a favor, tack on a relaxing phrase such as â€Å"at your convenience.† In either case, remember to thank the recipient, but be sure that your gratitude is sincere and not overbearing or stinting. â€Å"Thanking you in advance,† for example, implies that you can’t be bothered to follow up with a note of gratitude after the recipient has complied with a request. â€Å"Thank you† is sufficient. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Business Writing category, check our popular posts, or choose a related post below:100 Whimsical WordsRound vs. AroundDrama vs. Melodrama

buy custom Student Assessment and Program Evaluation Process essay

buy custom Student Assessment and Program Evaluation Process essay The gathering of information by educators on student learning outcomes has been going on for several years. Some of the terms that have been used to describe this process are observing, examining, testing, quizzing, measuring, evaluating, appraising and assessing, but the primary goal of determining the educational achievement of students has remained constant. According to Popham (1999), assessing the students learning goals of professional development is a more complex process than most people anticipate. This is because it entails more than simply documenting students current learning status. Changes in students are the components of most development goals and more specifically, they involve improvements or positive changes. This shows that relevant information must be gathered and at appropriate points in time. To determine whether the students are improving, it may be necessary to assess them at the point of entry and then at a later point. Comparisons with other students may al so be necessary to isolate the effects of the professional development program (Johnson Johnson, 1994). Without knowing the students position at the beginning or without comparing them with others in the same level, it might be difficult to determine if any improvement or change has actually occurred. Gathering information at a later point is also important to measure retention and long time learning (Popham, 1999). The intended student learning goals of a program are usually the basis of determining the procedures to be used in collecting evaluation information. The outcomes to be measured can either be cognitive, affective or psychomotor (Popham, 199). In any educational program, the procedures and instruments used to assess the programs effects are central. Teachers have several ways of measuring students learning and the choice of an assessment procedure will depend on the stated objectives. This paper will critically evaluate the standardized tests and other alternative assessment programs. Importance of Assessment According to Linn Gronlund (2000), measurement refers to assigning numbers to certain characters of people, objects or events according to a rule governed system. In a classroom context, the rules that are used in assigning the numbers will normally create a ranking that shows how much of the attribute different students possess. They also defined evaluation as the making judgments about the worth or value of a set of measures using a rule governed system. It is important to assess students learning to provide all involved parties with a clear summary of how the student has managed to meet the teachers goals. Assessment of students is also important in order to monitor their progress. Teachers need to know whether their students synthesize their instruction and their understanding of all the material covered over time. This enables the teacher to make arrangements for students whose understanding is slower or faulty, such as remedial instruction (Linn Gronlund, 2000). Discovering that a student has any difficulty in understanding, and cannot learn at the same pace, like the rest of the students, it allows the teachers to decide on the appropriate and timely course of action. Other positive effects on various aspects of learning and instruction also arise from assessing a students performance. According to Brookhart (2000), classroom assessment directs students on what is important to learn, influences their motivation and understanding of competence. Assessment also structures students approaches to personal study and fosters the development of improved learning strategies and skills. It is one of the most potent forces influencing learning. Standardized Tests Goals and Strengths Commercially available standardized tests are commonly used by many programs to measure academic achievement of the students. Standardized tests are administered and scored in a standard or consistent manner. They are composed of a set of open ended or constructed responses items meant to measure higher degree of cognitive skills (William, 2006). The manner of scoring is usually predetermined and the procedures, conditions of administration and the interpretations consistent and standard. This consistency in administration and scoring allows more reliable comparison of results across test takers. The use of standardized exams in the U.S started in the 20th century after the Second World War. This was contributed by the need to standardize the highly de-centralized education system. The design of standardized tests is to provide the best match possible to what is viewed as the typical curriculum at a specific grade level. They provide quantifiable information (scores, proficiency levels, etc.) and outcomes that can be used in screening programs, for example, in identifying students whom may require additional assessment (Silbert Hintze, 2005). Using standardized tests is also advantageous because they provide information on a students areas of strength and weakness. Standardized tests also allow a comparison between a student and his peers in the same grade or age, and hence, assess development. These tests can also be used to assess a students progress over time, for instance, by re-administering a test after an intervention or a remedial program. The results of these tests can also be used to generalize a students skills. The results of one test can also be used to measure whether a student is improving uniformly by comparing one subject results with results of a different subject (Silbert Hintze, 2005). Critics Many people are of the view that standardized tests are important because they help measure students using a consistent process, teachers are held more accountable and it becomes easier to understand where problems occur. However, there has been criticism on the social and cultural repercussions of standardized tests. Becker (2001), argues that since these tests are designed by people in a position of power, it is possible for cultural bias against the have nots to arise. Since high performing schools are rewarded, while poorly performing schools are sanctioned by the current system, critics propose that standardized tests reward those at an advantage while the disadvantaged continue to hurt. This system is viewed to be exacerbating the race and class divide in the society through the education system (Burns, Dean Klar, 2004). Another concern is the increasing pressure on teachers to produce high test results. This comes about since teachers will teach for the test purposes instead of exploring approaches that may not produce results onpaper. Research on student achievement has highlighted problem associated with over-reliance on standardized tests. Such tests are now administered at every grade level and success or failure of programs defined in terms of test scores. Teacher and administrator salaries and their job securities are also linked to student performance in the standardized tests. The main areas of criticism are the content of assessment, formatting of items and item bias (Fuchs et al, 1991). Standardized tests generally often rely on multiple-choice questions. This item format provides for greater coverage of content and objective as well as efficient scoring. However, the item of interest by the format is the identification of the right answer. This type of response does not necessarily correspond to the type of responses regularly exhibited by students in the classroom, for example, the acquisition and synthesis of information (Deno, 2003). If the students are not familiar to the structure within which they are required to respond by the item format, then, their test performance may be affected. In another scenario, a student may identify the correct form when it appears as a discrete item in a test format, but use the form incorrectly in communication contexts. In this case, the results of a standardized test may make a student appear more proficient than performance would show (Shapiro, 2004). Inclusion of items that are biased against some kinds of students has also been a cause for criticism. These include ethnic minorities, limited English proficient, rural or inner city students. This criticism is based on the fact that the items reflect the culture, language, and/or the style of learning of the middle class majority (Shapiro, 2004). Test companies have endeavored to remove culture based items in tests, but this omission of questions from a meaningful context has been challenging for minority students. There are arguments that this method only measures superficial knowledge or learning. This is because students can easily cram what they think will appear in the test and fail to give other areas much attention. Standardized tests may also fail to match specific objectives and goals of a program or institution (Klecker, 2000). This therefore makes them more unlikely to provide the most appropriate way to evaluate the program. Criterion referenced data is considered more useful than norm-referenced data, the type produced by standardized tests. This arises from the premises that norm-referenced data does not clearly show the progress of a student over time. Criterion based data also allows easy administration of pre and post tests to measure development, while a standardized test may be cost prohibitive to administer such (Becker, 2001). Norm data may use norms rather than true national sample, thus making it unfair to those taking it. Another challenge is that it may prove difficult to isolate what changes are required since it is more summative than formative. This makes it difficult to identify areas of weaknesses and develop means to assist students with difficulties. In addition, receiving the results on time is also a challenge (Brookhart, 2000). Critics argue that the measures used in standardized tests fail to inform instruction adequately. For some students with disabilities, the standardized administrations may not be possible. Some accommodations may need to be done to allow the disabled students to take some test in the established standardized way (Becker, 2000). However, these accommodations can become modifications to then trait under measurement. The items used in standardized tests are also frequently unrelated to the behaviors and tasks required in a classroom setting. Recommendations for Improvement Non cognitive factors such as fatigue, attention, anxiety, can influence the test results taken at one point in time. These results will therefore be a reflection of the students ability or behavior at that point in time. The results of standardized tests also fail to provide the necessary information required in restructuring curricular or instructional change (Gay Airasian). These procedures also prevent the examiner from determining conditions under which the students performance may improve. Students with a language deficit can be used better to explain the shortcomings of this system. Assessing the performance of these students on their language proficiency will be unfair since their level of performance may be higher if instruction is delivered using a language they are proficient in (Popham, 1999). The goal of education is to produce morally developed citizens who fit well in the society. Education also provides an individual with an opportunity to develop skills and learn how to solve problems. Since people have different skills and abilities, it is important to acknowledge this and provide different forms of evaluating student achievement to avoid bias (Griffin, 1994). Measuring the cognitive (knowledge and understanding), affective (attitudes, beliefs and dispositions) and psychomotor (skills, behaviors and practices) outcomes of a program is important. Cultural, racial, class and gender differences must be taken into account by any assessment task or procedure. In this context, there are strong arguments favoring educators considering using alternative methods of assessing students and evaluating the program (Klecker, 20000. Even as educators continue to use standardized tests, it is necessary to supplement them with other types of assessments. Such additional forms of assessment are; Group Tasks or Activities Student learning can alternatively or supplementary be assessed by their performance on group tasks or activities. For instance, if the written test covered 25 of the 50 items covered, then the students can be put into groups and the remaining 25 items covered. These groups are composed of students who work together to tackle a complex problem or carry out a detailed experiment. The structuring of an appropriate group activity is such that each student has a vital role in the task. Group tasks, like any other authentic cooperative learning activities, should include a combination of individual accountability and group responsibility (Johnson Johnson, 1994). A popular design of group tasks is assigning students to perform an activity as a group. Each student is then expected to produce a written product based on that experience. Most group tasks and activities are used by individual teachers as part of their instructional process, but some large scale assessment systems include them as well. As explained by Popham (1999), they provide information on two key learning goals: They give information on a students ability to apply skills to produce outcomes that can be evaluated. They show a students ability to work with others in a team to find solutions to problems. However, it is important to address the limitations of group tasks and activities. Ensuring involvement of all students in developing group tasks and activities can prove challenging and time consuming (Popham, 1999). Scoring students responses can also be time consuming especially if the class is a large one. With proper planning, group tasks and activities are the best way to assess students if involving students in team work is one of the cognitive goals. Group tasks can also provide an important source of information on complex learning results when paired with specific scoring criteria that students are taught before the group activity (Klecker, 2000). Cooperative groups enhance a students understanding of concepts through interaction with peers verbally. They also provide information to the teacher on the cognitive processes students employ in giving responses. Group tasks are also an important aspect in reinforcing the learning environment in a classroom (Johnson Johnson, 199 4). Portfolios and Other Collection of Students Work These are compilations of students work that show what they have achieved so far. Most portfolios include collections of students written papers and other works completed in their process of learning (William, 2006). These collections demonstrate the progress of a student over the years. This form of assessment encourages the participation of all interested individuals (teachers, students, parents) in the documentation of the learning process. The papers are derived from a students daily classroom work. It involves taking samples of a students work, recording of students observations of learning experiences, and evaluation of students processes and outcomes. Although information from this type of assessment can be used for grading purposes, the main goal is to improve the instruction methods and students learning (Shapiro, 2004). Curriculum Based Assessment Although it falls under criterion-referenced testing, curriculum based assessment is considered an alternative to traditional standardized norm-referenced academic testing. It refers to a measurement that relies on direct observation and recording a students performance in the local curriculum as a basis of gathering information to make instructional decisions (Deno, 2003). Curriculum based assessment (CBA) has also been termed as direct assessment of educational skills, and is based on the assumption that assessment should be on what has been taught. CBA involves repeated measurement of a students academic skills (Linn Grolund, 2000). In each area of learning, probes are selected and used to gauge student performance. The probes are developed from curricular materials available in the students immediate learning environment. CBAs therefore provide a structured method to assess a students performance based on curricular assignments used in their actual learning environment (Brookhar t, 2000). The basic argument underpinning this assessment approach is that in evaluating their progress, students should be observed in their academic environment. Dynamic Assessment This refers to a type of learning assessment that makes use of an active teaching process. The goal of this process is to provide a modification in an individuals cognitive functioning and observe the changes that result in the examinees learning and problem solving strategies. The main goals of dynamic assessment are to: Assess the ability of a student to identify the principles behind a problem and use this understanding to provide a solution. Assess the most appropriate type and amount of teaching required to teach a student a specific principle. Understand any cognitive deficits and non cognitive factors that help explain failure in students performances and whether teaching can modify such factors (Gay Airasian, 1999). Dynamic assessment is a contrast of standardized assessment where examiners present items to examinees without providing any guidance or any other form of intervention designed to improve the students performance (Brookhart, 2000). In static assessment, an individuals deficits and disabilities are accepted and modification is done on the environment to allow the person work within the identified limitations (Johnson, Johnson Holubec, 1994). On the contrary, dynamic assessment is based on active modification where efforts are made to remediate the deficits or provide the individual with alternative strategies to solve probes to supplement their areas of weakness. Conclusion High stakes testing is linked to overreliance on standardized tests as the primary means of assessment and as the principle source of curriculum content. These high stakes testing poses critical consequences to students since use of a single measure (standardized test score) may determine graduation or promotion to the next level. Instructors are now held accountable of students performances (Becker, 2000). Without doubt, testing and accountability are important aspects of a program since assessment practices are the key to accountability and improved teaching processes. However, opposition arises from the use of a single measure of assessment through standardized tests. The decisions regarding progress, promotion and gradation using a single indicator to measure an individuals learning violate the ethics of teaching. The higher the stakes for testing, the greater the emphasis teachers will place on test preparation and teaching to the test as opposed to meaningful learning. Assessment should be driven by innovative curriculum design and effective teaching practices. Other types of assessments should be used to supplement standardized tests to enhance the spirit of research among students. As asserted by Becker (2001), no clear evidence exists that high test scores reflect actual improvement in student learning either at the individual or group level. No single measure can be used as a definitive measure of a students knowledge. Student assessment is constructive if the educational approaches used are research oriented and emphasize on equity in the academic processes. Not all students demonstrate well what they have learnt using standardized tests, biased assessment, policies and practices should not be used since they limit learning opportunities for individuals and hinder curriculum development and teaching. Buy custom Student Assessment and Program Evaluation Process essay

Should crime prevention be a priority for the criminal justice system Essay

Should crime prevention be a priority for the criminal justice system - Essay Example (Pfeiffer, p 55, 2003) A Research conducted by the Heart Research Associates Inc. on the perception of the public on crime prevention found that majority of the people believed in a more pro-active rather than reactive approach. This research was conducted in the year 2002. But ten years ago, when the public was asked about what they thought about crime prevention, 42% said the criminal justice system should focus on punitive action while 48% supported crime prevention. These statistics have changed drastically with time. In 2002, when a similar research was conducted by the same research company, it was found that 65% of the public believe in dealing with root causes while 32% wanted more severe measures to take precedence in the criminal justice system. The survey also indicated the following preferences. It should be noted that most of the time, there are cases in which people break the law because they have no where else to turn to. Such people normally come from deteriorating neighbourhoods. They feel that there is not much that can be done about their situation and they opt to choose crime as their only means for survival. Most of these criminals normally have very low educational backgrounds. Consequently, their options in the formal employment sector are quite limited. They need to earn a source of livelihood and still have to meet their daily needs. However, the public only offers them temporary jobs that do not pay as much. Some individuals may feel the need to deal with this lack of necessities through crime. Overly, the underlying problem is education, if the government was to invest in education of such criminals then there would be no need to commit crimes and all the other issues will fall into place. (Maguire, p 207-265, 2000) Most criminals commit their crimes because their neighbourhoods make it easy for them to do so. In most Cities, there are certain localities that have been ignored by the governing

The House of Tata Term Paper Example | Topics and Well Written Essays - 1500 words

The House of Tata - Term Paper Example Keeping this in mind, it was obvious for Tata to take certain new initiatives such as promoting Tata brand collectively for all group companies; find a strong partner for joint ventures; groom young leaders in-house and so on. Creating a unified brand by Tata Sons is certainly a strategic move with long-term ramifications. It is true that Tata name itself is a guarantee of quality among Indian consumers but in a free market regime, Tata group of companies will have to compete with formidable international brands in several segments of the businesses that include automobiles, chemicals, domestic appliance business, and many more. Promoting Tata brand will consolidate brand equity not only in the national but also international market too. It is true that certain companies in the Tata fold such as Indian Hotels does not use Tata name because ‘Taj Group of Hotels’ (the way it is known as) has itself become a name to reckon with in the hotel business in India; however, while raising money from abroad, the Indian Hotel did exploit Tata name while conveying to international community and that itself is a proof that Tata is a brand that each group company would always like to identify with at some point of time. The cost that each company will have to pay to Holding company, Tata Sons, is certainly a fraction of the benefits that they will derive nationally and internationally in the long run. This is a much required initiative on part of Tata Sons unifying all the companies with a common brand. Similarly, divesting a 20 percent stake in Tata Industries Limited to the Jardine Matheson of Hong Kong is another bold and strategic move. With the economic liberalization, Tata knew that retailing and distribution, financial services businesses in India would grow at a rapid pace and they would need a partner that possessed not only rich experience in such businesses but also ready to invest substantial sums in new ventures. Jardine group of Hong Kong was certai nly a perfect choice as a partner for many new ventures that Tata Industries was contemplating to embark on with the long term view of strengthening the corporate portfolio. While India moved decisively to a free market economy, the bountiful of opportunities emerged for large houses. The house of Tata was no exception to it. Ratan Tata was quick to realize that they would need a plenty of young talents if they needed to grow at fast pace taking advantage of the numerous opportunities that were lurking ahead. Keeping this perspective in mind, Ratan Tata launched Tata Administrative Services (TAS). The sole purpose was to groom future leaders hiring them young rather than recruiting people tainted with ‘outside culture’, it was a much better foresight to train and nurture young talents in-house. TAS was designed such that young management graduate â€Å"would gain exposure to three different industries through planned job rotation within the Tata companies" (Khanna, Pal epu and Wu, 8). The program was designed to "foster leadership, teamwork and group values" (Khanna, Palepu and Wu, 8). This way, not only young management recruits will be nurtured with required management skills but also be groomed with proper leadership qualities imbibing the spirit of 'Tata culture' at a fairly young age. After all, Tatas have been hugely popular in India because of their good quality products and ethical business practices for last several decades and that spirit must continue in

Examples of Oganizational Change ( Essay Example | Topics and Well Written Essays - 250 words

Examples of Oganizational Change ( - Essay Example It can be said that social media has become the most appropriate tool to become successful for any organization (Socialnomics ). Samsung has become the number one smart phones selling brand in the world but the point of inquiry is how? The answer to this question is hidden in the organizational change which has been adopted by this organization in accordance with the contemporary world of technology and social media. The focus on human resource and technology along with the incorporation of social media has helped Samsung to acquire such position (Weiss). The adoption of contemporarily dominating forces like innovation and social media has played a sufficient role to lead Samsung towards its success. It did not only help Samsung to become number one but has also worked as the motivational force for its employees. Marketing via social media and apps relating to social media by Google has also assisted investors of Samsung to make most of the profit out of their investments. Along with the consumers who are provided with what they desire to have in the form of Samsung smart phones equipped with every contemporary technology and social media

Personal Barriers to Online Learning Essay Example for Free

Personal Barriers to Online Learning Essay Online learning or e-Learning refers to application of electronic technology for the delivery of instructional content or knowledge domains. Beamish et al. (2002), defines e-Learning as: â€Å". . . a wide set of applications and processes allied to training and learning that includes computer-based learning, online learning, virtual classrooms and digital collaboration. These services can be delivered by a variety of electronic media, including the intranet, internet, interactive TV and satellite. † In spite of the great flexibility and varied range of tools that e-Learning can provide to imparting education, implementing any e-Learning system can be a complicated and complex endeavour and online learning can be a very frustrating experience for the student as well as the teacher. A number of personal barriers affect students and teachers alike in any online learning system. Personal Barriers of Students The technology available with students determines the nature of the course content to a large extent. Students may simply not have the required bandwidth to access high-end multimedia content. The course designer has to tailor the contents to suit the technology availability of the students. This is especially true of e-Learning courses catering to international community scattered all over the world. In such cases severe constraints may have to be imposed on the utilization of technology resources available at the end of the imparting institution. The design would then have to optimized for dial-up users with at the most 800600 pixel monitor screen resolutions. In fact, many universities take special care to ensure prior to registration that their respective e-Learning course content is accessible to the students. â€Å"Technical infrastructure deficiencies on the student side can impede course activities, especially in an online distance-learning environment. † (Arabasz, 2003, pp. 42) The proficiency level of the student in using ICT tools would enhance or undermine his e-Learning experience to a great extent. In the international context it would be unwise to expect uniform familiarity with ICT usage. A student, previously not exposed to ICT, will therefore not only have to handle the course requirements, but will also have to acquire the requisite skills in ICT to pursue the course effectively. From the learner perspective, literacy and IT skills and aptitude for self-direction, being confident and motivated to participate in online learning have also been identified as potential barriers to effective online learning (Australian Institute for Social Research, 2006, pp. 15). The factor that students have to study in isolation in an e-Learning system has triggered off many debates. Many perceive this isolation as a crippling obstacle to the development of e-Learning systems for higher education. Brouner and Flowers (1997) even suggested that the lack of human interactions in the incorporation of technology into higher education would have to be effectively made up by increased human contact. The e-Learning environment lacks the discipline and time regulations imposed on students in conventional education. This requires students to be more motivated, better time managers and more attentive during e-Learning sessions. The lack of the proximity and personal touch of the instructor as in a traditional classroom can create a communication chasm that both the instructor and the student may find difficult to surmount. In a situation where eye contact and proximity are limited, students cannot be disciplined nor affirmed by eye contact and body language (McKnight, 2000). Time is another constraint that affects online learning negatively. Whilst education has now extended geographically it has limited students with time restrictions (Jones et. al. , 2004, pp. 14). Trials and Tribulations for the Faculty Time is perhaps the biggest investment that the instructor has to make. The amount of time required to develop and maintain an e-Learning course is usually not anticipated by the people involved. The instructor has to spend a lot of time on restructuring and reengineering the course for e-Learning delivery. A complete over hauling is required. Instructors also need to give time for technical and pedagogical training as instructions in e-Learning differ radically from conventional approaches. Last but not the least, the instructor has to spend considerable time corresponding or communicating with students. A very important aspect of e-Learning is the views or approach of the instructor. The instructor could be trying to make the e-Learning experience as good and fruitful as the conventional classroom’s. It is a case of trying to replicate the conventional classroom in e-Learning. The second approach could be the instructor’s effort to improve the instructions through the medium of e-Learning. The instructor will have to decide on which approach to adopt, a decision that could profoundly influence the very character and quality of the e-Learning content. Technical issues can hamper an instructor’s efficiency or performance. The instructor is often not familiar with the technologies that are utilized. Development in multimedia would require knowledge of Flash, Shockwave and similar tools. It is difficult to find persons skilled in both the application technology and the field of education. The problem of technology extends to the teacher who may not be proficient in the software. The dependency on technology also tends to undermine the faculty’s confidence at times. â€Å"Are things going to work when I’m in the classroom? Will the Internet be up? Do I need to bring back-up materials on a disk? Will the last instructor have left things in good shape? These [issues] may be more basic than you’d expect, but dependability is still a major issue. † (Arabasz, 2003, pp. 41) Online Learning therefore requires very careful planning and implementation in order to achieve success.

Remarks on the Spoudaios in Plotinus Essay -- Ethics Philosophy Papers

Remarks on the Spoudaios in Plotinus Who is the Plotinian spoudaios and what is his function in the Enneads? This question turns out to be fundamental, especially when trying to make out an ethical dimension in Plotinus. Treatise I 4 [46] offers, concerning that question, not only the longest sustained discussion of the spoudaios, but also shows how highly problematic it is to figure out more precisely his characteristics. This is due to the terminological ambiguity with the term sophos, which is also the reason why the two terms are often considered synonymous by translators. It appears in I 4 that this ambiguity is closely related to the question of aisthesis. And this is also perhaps the main problematic point concerning the spoudaios: he is instituted by Plotinus as the paradigm of the ‘living man,’ but is still described as someone who has detached himself from the bounds of the sensible world. So this leads to several conclusions concerning the Plotinian conception of ethical implication. 1. status questionis Who is the plotinian spoudaios and what is his function in the Enneads? This question occurs especially in regard to treatise I 4 [46] which offers the longest sustained discussion of the spoudaios. The main problem which presents itself as regards the term spoudaios is its apparent terminological similarity with sophos. As most translations show, both terms seem to be taken as almost synonymous, the most problematic one being Brà ©hier's French translation of the Enneads where spoudaios and sophos figure as the wise (le sage). This has mainly to do with the tradition of the term of spoudaios, as will be shown further on. What I would like to show in this paper is that the function of the spoudaios has b... ...ry similar formulation in the pseudoplatonic Definitions: "spoudaios: o teleios agathos; ho echon ten autou areten "(415e). (10) Even though within the three Ethics the status of the spoudaios turns out not to be totally equivalent. It is not possible to discuss further this point, as it would lead to considerations which go beyond the purpose of this paper. (11) NE III, 1113a32-33. (12) H. v. Arnim, Stoicorum veterum fragmenta, Teubner, Stuttgart, 1964, vol. III. (13) In Philo, vol. IX, trad. Colson, p. 10-100. (14) Which is the Henry-Schwyzer version, while Armstrong and Brà ©hier read: "kan spoudaios e autarkes†¦" (15) Which is the classic argument since Aristotle, NE, I. 10. 1100a8 and 11. 1101a8. (16) All quotations are from Armstrongs translation, whereas I keep the Greek terms for spoudaios and sophos, so to avoid further ambiguities.

Early egyptian art :: Essays Papers

Early egyptian art Egyptian art has a very distinctive style and overall layout. The most important figures are always the largest and often the most apparent, which are often represented by gods or kings. The artists of that era carefully followed artistic trends and commonly practiced strategies in representing humans, gods, and animals that made the figures disproportional. There is often a noticeable difference in the way humans and gods dress and the jewelry that is worn. In this particular piece, the humans appear to be humbled in the presence of the gods and they come bearing gifts of an isstrum and two blossoms of blue lotus. The poses of everyone in the piece is such that it is seen in almost every other Egyptian piece. The feet are facing forward while their bodies are turned so the viewer can see their chest. The faces of all the figures are in a profile view, yet the eyes are on the side of the figures head as in a frontal portrait. If a photograph was to be taken of this scene, the people would be in a more relaxed, natural pose. In terms of how the figures are portrayed in the painting, nothing flows with anything else too well. It seems like it was more important to tell the story and get the point across through painting rather than writing what happened. The king is the most obvious character in this piece because everyone in the painting is focusing and looking at him. He is also the tallest in the piece. Even while sitting in a chair he is signifagently taller than everyone else. The queen, Nakht, and Tjuiu are all relatively the same height as opposed the taller king. In reality it would be a difficult thing to do to coincidentally find a king as tall as this one and find his subjects and his queen to be shorter. The mountain in the background is not in proportion with what a mountain should be as it is not too much taller than the people in the piece. This mountain would tower over everyone in reality, but to tell the story and get the point across, certain sacrifices had to be made.

Factors Affecting Customer Loyalty on Banking Service

Factors Affecting Customer Loyalty on Banking Service: A case of Hong Kong Shanghai Bank Commercial in Ho Chi Minh City, Vietnam †¢ Dec 22, 2011 †¢ 0 †¢ 263 [pic] [pic][pic]FACTORS AFFECTING CUSTOMER LOYALTY ON BANKING SERVICE: A CASE OF HONG KONG SHANGHAI BANK COMMERCIAL IN HO MINH CHI CITY, VIETNAM Related Articles Luxury Travel Vietnam's Tour Featured in Indonesia Travel Magazine Corporate globalization and human rights abuses in the sweatshops of pakistan, indonesia and vietnam M1 Carbine Communications In Iran Bui Thanh PhongGraduate School of Business, Assumption University ABTRACT This study examines the relationship between selected factors (brand image, friendship, perceived service satisfaction, perceived core service quality, social regard and social comfort) and customer loyalty of HSBC in Ho Chi Minh City Vietnam. The researcher surveyed on 400 respondents who had experience to use HSBC banking services. The sampling procedure used judgment sampling and co nvenience sampling. The researcher used the Pearson Correlation analysis tool on this research.Descriptive statistic was used to provide the mean and percentage of demographic characteristic and other variables of study. Result indicated that brand image, friendship and perceived service satisfaction does play a mediating role in the effect of customer loyalty in banking service. The effects of a number of demographic indicators on customer loyalty are also reported. INTRODUCTION Loyalty factor is considered as key value of marketing strategy in the banking service and others (Kotler, 2004). It also helps bank to gain the profit and reduce marketing cost.In previous times, many banking services are aware of understand brand image, service quality and customer satisfaction which are accepted as a key determinant of customer loyalty (Payne, 1993). The customers are hard to attract and difficult to retain because it is not relatively easy for customers to switch their traditional servi ce providers (Philip, 2002). Loyalty factors are an organization's most reliable success indicator (Zeithaml and Bitner, 1996). Also, this increased customer loyalty can help lower marketing costs, solicit more customers, and effectively operate trading leverages (Aaker, 1997).Additionally, the loyalty customers become an advocate concept for the service can be defined: providing positive word-of-mouth, recommendation the service to other, encouraging others to use service and defending the service provider and generate higher corporate profits (Reichheld et al. 2000). As the market becomes more competitive advantage, many companies recognized the importance of retaining current customers and have some initiated variety of activities to improve customer loyalty (Rosalind and Audrey, 2007).Faced with this situation, some service providers have considered to the quality standards in their business such as ISO 9001. Actually, the service providers can get the big profit from those stan dards and loyalty customers. Any service industries are banking, restaurant, hotel, beauty†¦ the service encounter satisfaction is really considered as a core value to affect and maintain the loyalty customers. 1. To study of the significant relationship between friendship and customer loyalty. 2. To test the relationship between brand image and customer loyalty. 3.To find out the significant relationship between service encounter satisfaction and customer loyalty. 4. To establish an understanding of the significant relationship between perceived core service and service counter satisfaction. 5. To analyze the significant relationship between social regard and perceived core service. 6. To determine the significant relationship between social comfort and perceived core service. RESEARCH OBJECTIVE The purpose of this study is to develop and implement a method for banking service to identify attributes that will increase customer loyalty.The researcher will determine dependent/ i ndependent variables whether or there are relationship between the factors below. The researcher would try to explain why customers have loyalty with HSBC bank. This is six objectives the researcher would try to study the relationship between the factors effect to customer loyalty. LITERATURE REVIEW Customer Loyalty Customer Loyalty is a customer who will repurchase from the same service provider whenever possible, and who continue to recommend or maintains a positive attitude towards the service provider.The loyal customers are less likely to switch because of price and they make more purchases than similar non-loyal customers (Reichheld and Sasser, 1990). Loyalty customers will also help to promote and share knowledge with their friends about the service provider. They will provide strong word-of-mouth, create business referrals, provide references and serve on advisory boards. The loyal customers are served as a â€Å"fantastic marketing force† by providing recommendations and spreading positive word-of-mouth, those partnership-like activities are the most available advertising that the company can get (Raman, 1999).Loyal customers increase sale volume by purchasing a wider variety of the products and by making more frequent purchases. The loyal customers had more purchasing services than non-loyal customers (Bowen and Shoemaker, 1998). And other researchers have theorized that service encounter satisfaction, customer loyalty and profitability are related (Zeithaml et al. 1996). Service Encounter Satisfaction Traditional way described the service encounter satisfaction as the interaction occurs between customer-contact employees and the customers and it has been frequently discussed in the marketing literature (Bitner et al. 1990). Also, the service encounter is â€Å"the dyadic interaction between a customer and service provider† (Surprenant  Ã‚   and Solomon, 1987). It has also been modeled to impact long-term customer relationships as wel l as overall satisfaction. Service Encounter Satisfaction is distinguished from overall satisfaction and it has been defined as dis/satisfaction with a service encounter (Bitner and Hbbert, 1994). Additionally, customer relationships are built and destroyed which based on service encounter in a time and any service providers can be critical to the service outcome (Stern et al. 998). It is the degree of overall pleasure or contentment felt by the customers, the results from ability of the service fulfilled the customer's desires, expectations and customer's needs in relation to the service (Philip, 2002). Service performance takes place in what has been termed the service encounter; the time frame during which consumers directly interact with service providers (Czepiel et al. 1985). All element of an encounter activities such as: the facility, waiting times, and service personnel are considered service encounter Brand ImageVarious definitions of a brand appeared in the marketing lite rature. The brand as â€Å"a name, term, sign, symbol or design or combination of them, which is intended to identify the goods of one seller or group of sellers and to differentiate them from those of competitors† (Kotler, 2004). The new business start, the marketer designs business card, company website, name, logo†¦ to send a clear message of company to their stakeholders and customers that is a merger and equal. According to Lafley (2009) interpreted that â€Å"We continue to invest in our core strengths.Firstly, we don't skimp on understanding the customer. Second is innovation. Thirdly is Brand Image†¦ We're delivering more messages to our customers. † In order to be successful, images and symbols must relate to, and indeed, exploit, the needs, values and life-styles of consumers in such a way that the meanings involved give added values, and differentiate from this brand to other brands (Broadbent and Cooper, 1987). From this statement, the researcher can recognize the important of brand image and brand identity to affect with service providers and organizations.The customer loyalty is often viewed as resulting from brand knowledge, followed brand image that PR also raise consumer loyalty trough the above strategies (Keller, 1999). In addition, the self-congruence theory states that the ways consumers evaluate products to match with their self-image (Belk, 1988 and Sirgy, 1982). Higher congruence between self-image and product image would influence consumer attitudes or behavior regarding brand preference, brand attitude, product purchase decisions, customer satisfaction, and repurchase intention (Graeff, 1996 and Sirgy, 1985).Friendship The customer's perceptions of social closeness are service employee as evidence of the degree of familiarity, self- disclosure and rapport (Gremler, 1995). Loyalty can be increased throughout personal friendship (Kokko and Moilanen, 1997). Two relational outcomes are considered to associate with friendship to be comfort and respect (Argyle, 1992). At currently, friends can be distinguished such as: online friends, offline friends, old high school friends, workmates, organization, family and people met at parties.The modern conceptualization of friendship – as essentially personal, private, voluntary, un-specialized, informal, and non-contractual – echoes our culture's â€Å"great emphasis on relationships in the intimate sphere, especially love relationships† (Taylor, 1991). There is a relationship between friendship and organization. The most important for this foundation is acknowledged utility as the basis for one type of friendship, fundamental in some respects, but the traditional way has the most limited or underdevelopedReceived Core Service Quality Perceived core service quality is quality products or services which are provided by the company. it offers to exceed the customer expectations. In recent study, service quality is considered from the view point of the customer who is estimated of the service â€Å"external customer† and the efforts have focused on identifying of â€Å"external service encounter† factors, the customers will consider in evaluating the quality of service providers. Customer satisfaction is also important element of marketing strategies.Zeithaml (1998) defined that the perceived service quality is measured by customer awareness and the consumers assess of the overall excellent products or services. Zahorik and Rust (1992) found that the modeling of perceived quality directly influences to customer loyalty and provides more diagnostic abilities. Furthermore, the perceived service quality is the best model to impact customer retention and behavior intentions (Hennig and Klee, 1997). The subject of service quality has been studied and debated over the past two decades.The importance of management's ability is understand how service quality and appropriately measurement, the subsequent ac tions make improvements and increase value to customer expectations (Asubonteng et al. 1996). Looking through a financial perspective, the success of activities carried out by sports organizations is closely associated with the quality of services offered to customers  Ã‚   and  Ã‚   making sure customers get highest level of satisfaction from such services (Kotler, 2004).In terms of effective management it is the great importance to understand what the customer thinks about service quality offered by the organization (Rust and Oliver, 2000). Social Regard Social regard defined as making the customers feel important and took an interesting and respecting to the customer (Barnes, 1997). Additionally, some empirical evidence indicated that actions closely related to social regard which increases the relationship strength (Barnes, 1997).When the customers perceived that the employees take care of them, or respect them the relationship strength increases. The social constructivist t herapeutic orientations focus on the way in which people and society created (rather than discover) constructions of reality (Roberts et al. 2003). Previous study has been especially focused on analyzing the effects of customer-oriented behaviors, the social aspects of the interaction between the service provider and the customers have been somewhat neglected (Kelley and Hoffman, 1997).Social regard has been defined as the â€Å"genuine respect, deference, and interest shown to the customer by the service provider, such that the customer feels valued or important in the social interaction† (Butcher et al. , 2001). Social regard is considered to special elements for services and industry because they have high level of customer contact, and this concept will remains relatively untapped by researcher. Social Comfort Social comfort is defined as the customer's feeling of anxiety or relaxation arising from the social interaction with an individual service employee.The customers f eel much comfortable to be one example of a satisfactory service experience (Argyle, 1992). If the salesperson clicked with the customer at the initial contact, then this was the prompt to consider establishing a relationship (Beatty et al, 1996). Customer rapport was found to be associated with overall satisfaction, repurchase intentions and word-of-mouth (Gwinner, 1998). It is thus expected that the conceptualization of social comfort may have either a direct or indirect path to loyalty. Figure 1: Conceptual framework Friendship Service Encounter Satisfaction Perceived Core Service   QualitySocial Regard Customer Loyalty Brand Image Social comfort H1 H2 H5  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   H3 H4 H6 From this conceptual framework, there are 6 independen t variables, which are friendship, brand image, service encounter satisfaction, perceived core service quality, social regard and social comfort. The dependent variable is customer loyalty. The researcher finds out that 6 independent variables effect on dependent variable (customer loyalty). Overall, the relationship between dependent and 6 independent variables are developed to adapt the objective of this study.Therefore this study hypothesized six statements in investigating their relationship as follows: H1: There is significant relationship between Friendship and Customer Loyalty. H2: There is significant relationship between Brand Image and Customer Loyalty. H3: There is significant relationship between Service Encounter Satisfaction and Customer Loyalty. H4: There is significant relationship between Perceived Core Service Quality and Service Encounter Satisfaction. H5: There is significant relationship between Social Regard and Perceived Core Service Quality.H6: There is signi ficant relationship between Social Comfort and Perceived Core Service Quality. METHODOLOGY The proposed descriptive research was applied to this study as its aim is to describe be the characteristics of a population or phenomenon (Zikmund, 2003). It also seeks to determine the answer to who, what, when, where, and how questions. Secondary data is taken from any source such as: business journal, internet, marketing book, newspaper†¦Primary data was collected by distributing questionnaires to customers of the electrical company who were selected by convenience sampling.Data Collection The target group of this study is both female and male customers who lived and had an experienced service of the HSBC in Ho Chi Minh City, Vietnam. The researcher will collect the data from all 8 branches of HSBC on 5 districts: District 1, District 7, District 11, Phu Nhuan District and Tan Binh District. The customers of HSBC who will be chosen for the study are willing to cooperate by responding to the questionnaire for this study. The sample size was 400 respondents. Five-point Likert scales were applied for the dependent and independent variables part.In the first part is screening question, two questions are asked to choose correct respondents. The second part was dependent variable to measure perception of customer loyalty of HSBC in Ho Chi Minh City, Vietnam. The third part, brand image, friendship, service encounter satisfaction, received core service quality, social comfort and social regard were designed for measuring. The final part is demographic factors question such as: age, gender, education level and nationality. FINDINGS The table indicates majority of all respondents were male with 63%, nationality is Vietnamese (95. %) and most of respondent has age from 18-30 years old. For the income monthly is about 5,000,000vnd – 10,000,000vnd to be about 28. 3%. And education level highest percentage is under-graduate degree with 50. 9%. The first hypothesis, wh ich predict that friendship would be low positive correlation relationship to customer loyalty, was supported (r = . 322, p< . 001). Support was found for the second hypothesis, which predicted that there was a low positive correlation relationship between brand image and customer loyalty (r = 260, p< . 001). The third hypothesis predicted that he service encounter satisfaction would be low positive correlation relationship to customer loyalty (r = . 319, p< . 001). In addition, the fourth hypothesis, there would be low positive correlation relationship between received core service quality and service encounter satisfaction (r = . 350, p < . 001). Moreover, the fifth hypothesis predicted that, there would be low positive correlation relationship between social regard and received core service quality (r = 0. 207, p< . 001). Finally, a low positive correlation relationship was found between social comfort and received core service quality (r = 157, p< . 01). In con clusion, all the hypothesis of this study was supported which found the low positive correlation relationship between variable. [pic][pic]DISCUSSION The result of hypothesis one showed that the friendship has positive significant effects on customer loyalty, as the null hypothesis was rejected. Based on this finding, it indicated that a friendship effected customer loyalty toward HSBC in Ho Chi Minh City. The result of the hypothesis was supported that the personal friendship between customer and individual service employee has been modelled to influence customer loyalty (Bove and Johnson, 2000).Also, the loyalty can be increased through personal friendship (Price and Arnould, 1999). The client employee friendship was positive correlation with customer loyalty (Kokko and Moilanen, 1997). From the result of this hypothesis testing, the researcher also found positive significant relationship between friendship and customer loyalty. This result leads to prove that higher loyalty increa se or create friendship between HSBC and its customers. The result of hypothesis two showed that the brand image has significant effects on customer loyalty, as the null hypothesis was rejected.Based on this finding, it is proven that the brand image effected customer loyalty toward HSBC in Ho Chi Minh City. According to Keller's (1993) study, the researcher found similar result in his study. He found that the customer loyalty is often viewed as resulting from brand knowledge. In this study, the researcher found that there is positive significant relationship between brand image and customer loyalty. Customer Loyalty can be increased by brand image and brand image can promote the services or products of banking which may lead to believe or create trust toward HSBC.Based on the result of hypothesis three, the â€Å"service encounter satisfaction† has significant effects on customer loyalty, as the null hypothesis was rejected. According to this finding, it can be interpreted t hat the service encounter satisfaction effected customer loyalty toward HSBC in Ho Chi Minh City. Therefore, service encounter satisfaction is a key measuring factor for customer loyalty which may be a useful measuring method to predict customer concept of products and services in every industry.It was also supported by Brown's (1996) who concluded that the service encounter satisfaction has also been modelled to impact long-term customer relationship, as well as overall satisfaction. Jason (2005) also found the relationship between customer satisfaction and loyalty. Meanwhile, the result of hypothesis testing for hypothesis three also showed that the correlation between those two variables is positive. The perceived quality is very important to customer satisfaction. In this study, the research also indicated that perceived quality directly impacts on customer loyalty (Phillip, 2002).Satisfaction of the customer leads to the customer to re-use the bank service in the future. Conseq uently, after repeated use of more than 3 times, the loyalty of customer is well established in customers mind. On banking service or other service, satisfaction is considered as the main litmus test to improve customer loyalty. The result of hypothesis four showed the â€Å"perceived core service quality† has significant effect on service encounter satisfaction, as the null hypothesis was rejected. Based on this finding, it is clear that the â€Å"perceived core service quality† effected service encounter satisfaction toward HSBC in Ho Chi Minh City.This research empirically examined the role between perceived core service quality and service encounter satisfaction. This study tested the relationship between perceived core service quality and service encounter satisfaction as a concept and found the relationship, as well as data from a sample survey of 400 banking retail customers in their evaluation of their banking experiences to address this issue. Additionally, th e perceived service quality and customer orientation are directly influenced to service satisfaction, the service encounter satisfaction (Cronin and Brady, 2000).Based on the result of hypothesis five, the â€Å"social regard† has significant effects on perceived core service quality, since the null hypothesis was rejected. Consequently, it indicated that the social regard effects perceived core service quality toward HSBC in Ho Chi Minh City, which was similar to the research result of Butcher et al. (2001). He indicated the importance of social regard effects in the service encounter in making the customers feels valued or important in the social interaction.According to the result of hypothesis six, the â€Å"social comfort† has significant effects on perceived core service quality, because the null hypothesis was rejected. Based on this finding, it has been proved that the social comfort effects perceived core service quality toward HSBC in Ho Chi Minh City. The sp ecific relationship between friendship, social regard, social comfort, value for money, service encounter satisfaction perceived core service quality and customer loyalty were established in banking service (Butcher et al. 2001).The social comfort can lead the service quality in long-term process, the social comfort directly influences the perceived core service quality and ensure customer satisfaction (Pavlou, 2003). CONCLUSIONS Based on the research objective, the researcher studied the factors that may affect customer loyalty in case of HSBC in Ho Chi Minh City, Vietnam. It showed that there are low positive correlation relationship between dependent variables (customer loyalty) and independent variables of: brand image, friendship, service encounter satisfaction, perceived core service quality, social regard, social comfort.Data were collected from a total of 400 respondents who have had experience of using HSBC service. From the result of demographic factors on gender, age, edu cation level, income, the researcher discovered that the majority of HSBC customers are male, Vietnamese, aged between 18 and 30 years old, with under-graduate education level, who have monthly income between 5,000,000vnd-10,000,000vnd. For hypothesis testing, the data were analyzed by using SPSS (statistical package of social science) to test six hypothesis.The researcher used Pearson Correlation analysis to investigate the relationship between independent variables and dependent variable. The results of the hypothesis testing showed that null hypotheses one, two, three, four, five and six were rejected signaling that there were a positive significant relationship between dependent variable and independent variables. Table 1: Demographic Profile of Respondents _____________________________________________________________________________ N  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Percentages (%)Gender:               à ‚                                    Male                                                254  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  63. 5 Female  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  146  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   36. 5 Age:  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  18 or less                              13  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   3. 3 18-30  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   225  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   56. 3 31-40  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   153  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   38. 3 41-60  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     9  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   2. 3 Income in vnd: ,000,000 or less                         54  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   13. 5 5,000,000 – 10,000,000                114  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   28. 5 10,000,000 – 15,000,000  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   63  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   15. 8 15,000,000 – 20,000,000  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   56  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   14. 0 More than 20,000,000  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   113  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   28. 2 Education Level: High school graduate or less       98  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   24. 5 Undergraduate Degree  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   205  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   51. 2 Graduate degree  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   83  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   20. Doctor's Degree                                     14  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   3. 5 RECOMMENDATIONS In contrast to the loyalty that the customers do not complain when satisfied with the products and services compared to their wishes, customer loyalty is seen as an asset of the banking business that the marketer needs to create satisfied customers to enhance customer loyalty in their businesses. The HSBC management teams must understand that in order to achieve success and generate growth in business, they have to invest and trade based on need s and wants of customer as the main goal.Research on customer loyalty could be great of help to the bank to reach and resolve their marketing issue. Thereby, HSBC could have concrete results of the evaluation by customers comment on their product or service so that they could supply and serve to people in Ho Chi Minh City. Friendship can be impressive on customers to make them feel very comfortable, because it make them feel relaxed and familiar in more ways than customers expected. It suggested that the management team may train their employees to special training service program where they will learn to practice friendly dealing with the customers.The customer service department of HSBC to improve the service encounter, the management team should train their employees and let them understand the important of customer loyalty and its advantage to the bank. The HSBC management teams may improve their service quality in order to improve customer satisfaction. The managers may train t heir employees on how to respond or answer customer questions and know how to treat customers REFERENCE Aaker, J. L. (1997). Dimensions of brand personality. Journal of Marketing Research, 34(3), 347-357. Argyle, M. (1992). Social relationship, in Hewstone, M. , Stroebe, W. Codol, J. P. and Stephenson G. M (Eds). 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About the Author: Bui Thanh Phong obtained his MBA from the Graduate School of Business, Assumption University. Email: [email  protected] com or [email  protected] com. [pic]About the Author †¢ More Sharing ServicesShare †¢ Subscribe to RSS †¢ Contact Author [pic] Bui Thanh Phong About the Author: Bui Thanh Phong obtained his MBA from the Graduate School of Business, Assumption University. Email:  [email  protected] com  or [email  protected] com.